Mass Media & Persuasion Assessment Thur / Fri - Watch an ad - Decide which Persuasive Techniques are used - Analyze CRAFT (color, sound, words, etc… -

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Mass Media & Persuasion Assessment Thur / Fri - Watch an ad - Decide which Persuasive Techniques are used - Analyze CRAFT (color, sound, words, etc… - Write an analysis about how the author persuades the audience using sound / color / Persuasive Techniques… Homework: book or magazine Per 2: rice, beans, PB

Examples of Student Analysis Print Campaign Ad Questions What is the angle of Obama's head in the photo supposed to imply? What effect does the word "diminished" have on the viewer? How is using the word "hurting" creating an anti-Obama picture in the viewer's mind? How is the word "could" an example of the Weasel technique in the phrase "workers could pay"? Why do you think the ad creator used monotoned colors except for Obama's face? Is the photo of a stressed out woman more of the "creating a problem" or "transfer" technique considering the rest of the ad? Explain

Analyze a TV ad List the top 3 Persuasive Techniques from your glossary 2. What is the purpose of the following elements in the ad a. Song “Looks like We Made It” by Barry Manilo b. Apocalypse setting (rubble) c. The color gray d. The use of Twinkies as a prop e. The scene with a group of male friends a. b. c. d e. 3. What is the main idea in this ad? (What are they saying about the Chevy Silverado?) 4. Explain what the author’s purpose was when s/he created this ad? What did s/he want the viewer to believe or do after seeing the ad?

What is the most convincing feature of the ad to convince viewers to buy the Silverado? Restate Answer Prove using evidence from the ad + Explain in DETAIL how that feature makes people want to buy it