Elanco Hunger Initiative Alliance to End Hunger National Hunger Free Communities Summit February 25,

About Elanco Our Vision: – Food and companionship enriching life Our Mission: – We make life sciences work better for people by transforming animal protein production and companion animal care Our primary Corporate Cause is finding ways to positively impact hunger – We have a strategic relationship with Heifer International Indonesia, Zambia, China – We are working with coalitions in Indianapolis to fight childhood hunger – Our employees are engaged in many types of local hunger efforts around the world 2

The Indy Hunger Network is a coalition of representatives of all major food providers and leading anti-hunger organizations whose goal is to significantly reduce hunger in Indianapolis and surrounding areas

Childhood Hunger Initiative Community Commitment to a Bold Vision 4 Add Some Key Ingredients: Create and Execute Well Developed Programs Achieve a Desired Outcome A hunger-free Indianapolis community for all children by 2015 IFRN Partners Expertise Leadership Funding Passion School Breakfast Summer Meals BackSacks Pantry Partners SNAP Awareness ?? New Ideas All Linked Through A Hunger Awareness Campaign (211)

Childhood Hunger Initiative The “Summer Servings” Campaign From summer 2011 to 2012, added 81,000 meals (+11%) Executed critical research program; 5000 respondents – Key learnings: lack of awareness is still top issue; activities at sites will “draw in” kids Core team in place (three months earlier than last year) Goal is to grow by >25% in

Childhood Hunger Initiative “BackSack” Program Geared towards providing chronically hungry children with weekend nutrition – 3300 kids served in last school year At end of 2011….5100 kids in 101 schools! On track for 10,000 kids by end of school year 2012 Educators consistently discuss benefits: better attendance, improved focus, fewer behavioral issues 6

Childhood Hunger Initiative School Breakfast Program (SBP) – Only half of eligible children receive breakfast – Increase participation in federally funded breakfast program – Understand and leverage best practices using Six Sigma methodology – Pilot enhanced processes in 3 schools in January 2012 – Expand to 60 schools in school year 7

Hunger Awareness Campaign A Bold and Sustainable Plan The time is right for major “leap forward” to further support hungry Hoosiers Develop and execute an Awareness Campaign utilizing the 211 organization as a cornerstone Working closely with core members of the Indy Hunger Network leadership, Publicis has developed an integrated plan that includes three phases: – Phase I: Research and Planning – Phase II: Referral Sources Launch – Phase III: Consumer Launch 8

A Public/Private Partnership It can work! What are some key components (Elanco perspective): – “Wildly” engaged senior leadership – Dedicated time and resources….and mean it! Specifically identified (and funded) programs Targeted use of people…and their skills Half day per quarter devoted to hunger cause Does not have to be a huge investment….but focus is important – Lots of “invested” employees Not all wish to participate….though many do But, everyone need to understand why! 9