“VolunTourism: A Grand Unification” Rhode Island VolunTourism Forum June 27 th, 2006 © VolunTourism International 2006

Discussion Points  The Historical Overview  The Current Perspective  The Rhode Island Potential © VolunTourism International 2006

Part I: The Historical Overview What events in modern-day history have prepared a path for the development of VolunTourism? © VolunTourism International 2006

Tracing Modern History  Arthur Tauck, Sr. – 50s  Peace Corps – Early 60s  Service Learning – Mid-Late 60s  Volunteer Vacations – 70s & 80s  Corporate Social Responsibility – Early 80s  Rebirth of Volunteer Vacations – Mid 90s  Corporate Social Engagement – Mid 90s  Man-made & Natural Disasters – 00s © VolunTourism International 2006

Part II: The Current Perspective  What are the “Pillars of the Progeny?”  What is VolunTourism?  What Global Challenges reinforce the notion of VolunTourism?  Who are the Stakeholders?  What are the Benefits?  What are the VolunTourism Models?  What is the Market Overview? © VolunTourism International 2006

“Pillars Of The Progeny”  Media  Technology (Internet, etc.)  Western Wealth & Leisure Time  Culture of Volunteering  “Happiness” & “Purpose-filled Life”  Spirituality/Religion  Life Profiles of Exemplary People © VolunTourism International 2006

VolunTourism – Definition #1 Utilizing local residents as Volunteers: 1. To support the marketing and promotion of the destination 2. To enhance the functionality of the destination, or 3. To improve/increase the deliverables of the destination © VolunTourism International 2006

VolunTourism - Definition #2 Utilizing Tourism Industry Professionals to provide: 1. Training & Consulting for local residents to build tourism capacity 2. Training & Consulting for local nonprofit organizations to develop tourism-related products & services 3. Hands-on service to preserve historic & cultural heritage sites and infrastructure © VolunTourism International 2006

The VolunTourism Concept VolunteerismTourism 100% Creating A “Working” Balance Volunteerism and Travel & Tourism Industry Professionals can enhance their product & service offerings by moving toward a “working balance” on the VolunTourism Continuum. © VolunTourism International 2006

VolunTourism – Definition #3 The Best of Travel & Tourism in the Destination  Arts & Architecture  Culture  Cuisine  Geographic & Historic Landmarks  Recreation Voluntary Service to the Destination  Local Residents – Families, Adults & Children  The Environment  Social Infrastructure  Economic Self- Sufficiency  Cultural & Historic Preservation A seamlessly integrated combination of… © VolunTourism International 2006

Current Global Challenges  Natural Disasters  Global Warming & Environmental Issues  AIDS/HIV, SARS, Avian Flu and Other Global Health Challenges  Famine & Poverty in Africa & Asia  Terrorism & War  Lack of Education & Gender Equality © VolunTourism International 2006

Stakeholders  Operators  Suppliers  Participants  Recipients © VolunTourism International 2006

Benefits  Communications Opportunities  Enhance Existing Relationships  Exposure to New Audiences  Morale & Retention Improvement  Return On Investment  Fosters Partnerships & Collaboration  New Products & Services © VolunTourism International 2006

VolunTourism Models  Familiarization  Corporate Social Responsibility  Employee-Based  Social Enterprise Venture  Partnership  Philanthropic  Collective Destination © VolunTourism International 2006

The Current Market % Time Dedicated to VolunTeerism % Time Dedicated to Tourism 0% 100% 50% 25% 75% 100% 0% 75% 25% GROUP I Meetings Incentives Conventions Events Family Vacations GROUP III Reverse Peace Corps* Volunteer Vacations Interns Faith-based GROUP II Students Participating in High School, Junior College, or Undergraduate Level Service Learning GROUP IV (Variation In Time Commitments) Study Abroad Students – Undergraduate & Post-Graduate (U.S. Bound) Academic & Scientific Researchers Certain Leisure Travel Individuals (Seniors, Professionals, etc.) * Reverse Peace Corps refers to individuals that come to the U.S. as members of their own National “Peace Corps”. © VolunTourism International 2006

Part III: The Rhode Island Potential  What is the opportunity for a destination?  What does RI want to accomplish?  What is “Value Innovation?”  How does one deliver Cost Savings AND Buyer Value?  What are the RI tourism and volunteerism pictures? © VolunTourism International 2006

June 12, 2006 Travel Agent “It seems not only logical but timely and necessary for some smart thinkers to develop innovative packages that bookend the volunteer vacation experience with destinations. These experiences would be journeys reasonable in cost and high in emotional/spiritual profit. It’s a win-win for everyone.” Peter Greenberg © VolunTourism International 2006

Possible Outcomes For RI  VolunTourism as a Direct Contributor to Tourism & Its Infrastructure  VolunTourism as an Indirect Contributor to Tourism & Its Infrastructure © VolunTourism International 2006

VolunTourism: “Value Innovation?” “Value Innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers.” Blue Ocean Strategy Buyer Value Costs “Value Innovation” © VolunTourism International 2006

Cost Savings/Buyer Value  Cost Savings are made by eliminating and reducing the factors an industry competes on.  Buyer value is lifted by raising and creating elements the industry has never offered.  Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves. Blue Ocean Strategy © VolunTourism International 2006

Rhode Island At A Glance  Historical  Performing Arts  Amusements  Science & Nature  Vineyards  Boat Tours © VolunTourism International 2006

RI Volunteerism Options  Urban Social Service Organizations  Historic Preservation  Agriculture & Farming  National Parks Care & Support © VolunTourism International 2006

Morning Wrap Up  Historical Elements  Current Status  Future Opportunities © VolunTourism International 2006

Marketing & Promotions  The Important Questions  Purpose Options  Models Revisited  Review Current Marketplace  Marketing By Segment  Market Pace & Strategic Integration  Wrap Up © VolunTourism International 2006

Important Questions  What purpose/role will Volun- Tourism play in your overall operations?  What model(s) best serve(s) your organizational preferences? © VolunTourism International 2006

Purpose Options  Improve Internal Relations  Enhance External Relations  Create Added Value for Clients  Attract “New” Clients  Mitigate Risk Factors © VolunTourism International 2006

Model Review  Familiarization  Corporate Social Responsibility  Employee-Based  Social Enterprise Venture  Partnership  Philanthropic  Collective Destination © VolunTourism International 2006

The Current Market % Time Dedicated to VolunTeerism % Time Dedicated to Tourism 0% 100% 50% 25% 75% 100% 0% 75% 25% GROUP I Meetings Incentives Conventions Events Family Vacations GROUP III Reverse Peace Corps* Volunteer Vacations Interns Faith-based GROUP II Students Participating in High School, Junior College, or Undergraduate Level Service Learning GROUP IV (Variation In Time Commitments) Study Abroad Students – Undergraduate & Post-Graduate (U.S. Bound) Academic & Scientific Researchers Certain Leisure Travel Individuals (Seniors, Professionals, etc.) * Reverse Peace Corps refers to individuals that come to the U.S. as members of their own National “Peace Corps”. © VolunTourism International 2006

Market Segments  Meetings & Conventions  Corporate Incentives  Group Leisure (Non-SMERFs)  SMERFs  Service Learning & Life-long Service © VolunTourism International 2006

Market Pace & Strategic Integration  The Importance of – Purpose, Model, and Segment  Developing the Timeline  Volunteerism vs Tourism  Access Through Partnership © VolunTourism International 2006

Afternoon Wrap Up  State Your Purpose  Identify Your Model  Select Your Market Segment(s)  Establish Your Pace © VolunTourism International 2006