Case Study 1: Ad-hoc Analytics and Reporting Support

Fanboys go on many social outings and purchase a lot of DVDs How often have you done (top-4 box %)…. Question Text

Love role playing & action shooter Things you love (top-3 box %)…. Question Text

Are huge fans of Comedy Things you love (top-3 box %)…. Question Text

Favorite formats: Movies (DVD/ Theatre) & TV Shows Question Text

Eary adopters of new media and technology Question Text

Favorites: Mystery, good/evil Themes (top box %)…. Question Text

Prefer casual fans of same interest over passionate fans of different interest Question Text

64% spend more than 1 hour everyday on the Internet Online Hours…. Question Text

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