LUCA Comunicación Corporativa Experience, Ideas & Connections that Count Automotive, Nautical, Energy, Real Estate, Professional Services, Tourism, etc.

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Presentation transcript:

LUCA Comunicación Corporativa Experience, Ideas & Connections that Count Automotive, Nautical, Energy, Real Estate, Professional Services, Tourism, etc. PR & Press, Storytelling, Forming Allegiances to create brand value Based in Madrid, Spain High experience senior team Public Relations Consultants Association accredited Very strong client retention levels; senior level client handling and deep sector understanding T E

Connections that Count Joined up Services Audience listening and outreach Content creation, PR, marketing and monitoring Issues preparation and handling Stakeholder planning, collaboration and influence Experienced Counsel Very senior counsel for clients Long and short term strategies Dedicated sector expertise Brand value & reputation building Allignment of communication to business strategy Analysis of media portfolio Strategy 1.0/2.0 (internal/external) Structures and cross-media linking Strategy

Connections that Count Implementation Press information Press kits Interview agreements Press trips Press conferences Monitoring Basic services Consultancy and Advice Development of media strategy and storyline Planning of PR activities Press contacts and media relations Development and maintenance of contact lists Media response analysis ROI, Media metrics and AVEs Input-output analysis Editorial visits PR for trade fairs & events Seminars for journalists Meetings with experts

Sector Expertise Automotive & Suppliers Fashion, Nautical & Luxury Goods Travel & Tourism Security & Lighing (LEDs) Other

Case studies

World premiere “Barcelona: 1000 days to the future” Events: Discovery Channel Tasks The challenge was to create, design and organize a world premiere event for Discovery with high media and opinion leader impact Measures Organization of an event for 3,200 VIPs, opinion leader, influencers and media, lead by the Mayor of Barcelona. Press conference with more than 60 journalists (dailies, magazines, trade, TV, radio stations) and 70 special VIPs. Results 60 news and articles published in Spanish newspapers and magazines, 7 clips on premium TV in 2 months, and excellent radio coverage

Azimut Yachts’ launch in Spain PR & Media project: Marina Estrella

Azimut Yachts’ launch in Spain PR & Media project: Marina Estrella Tasks Introduce Azimut Yachts as the premium brand of Marina Estrella in Iberia as the lead changing factor Measures Presentations, roadshows and special events in different marinas in Spain Special booth and active participation in the Barcelona International Boat Show News, articles and Azimut new model boat tests in the marine and lifestyle media Results Azimut Yachts got the highest brand and product awareness in Spain, frequently linked to Marina Estrella Azimut boats better recognized by media and clients as the top global brand in the industry

Madrid Lighting Show Media relations: Havells Sylvania Tasks Lauch Havells Sylvania in Spain Reinforce relationships with media and journalists Measures Design an exclusive and attractive press event for the Spanish trade media in Madrid Create a special press kit with all the information and the new Sylvania LED lamp as a gift Organize a special lunch catered by one of the most important Chefs in his restaurant in Madrid Result High press coverage in all the target media Channel, media and clients impressed with Sylvania‘s technolgy, lighting solutions and facilities

LUCA Comunicación Corporativa Luis G. Canomanuel T M T