Cream o’ Galloway + Rainton Farm 3 businesses on mixed livestock farm Farm Ice Cream Manufacture Tourism
Diversification –a Panacea? Cream o’ Galloway Ice Cream Manufacturing Strong locally Fierce competition nationally Heavy discounting in multiples Distributers vulnerable Very tight margins
Diversification –a Panacea? Cream o’ Galloway Customers Multiples27% D&G Independents38% Farm Shop 10% Other Independents 25%
Diversification –a Panacea? Cream o’ Galloway Visitor Attraction
Diversification –a Panacea? Cream o’ Galloway
Diversification –a Panacea? Cream o’ Galloway
Diversification –a Panacea? Cream o’ Galloway
Diversification –a Panacea? Cream o’ Galloway
Diversification –a Panacea? Cream o’ Galloway Tourism Family Groups 70,000 visitors per year Visitor Attraction Ice Cream Parlour Burger Barn Adventure Playground Garden Walks Nature Trails Guided Walks & Talks Bike Trails Pedal Kart Tracks
Diversification –a Panacea? Cream o’ Galloway Common Agricultural Policy Climate Change Energy Security Biodiversity Loss Food Security Water Scarcity Animal Welfare Human Health Rural depopulation Sustainable Food Systems Addressing the Challenges
a fairer, greener and more sustainable cap post-2013 biodiversity and environmental protection Co-financing green growth Co-financing food security and fair trade direct support area-based payments EU budget Flexibility for member States sustainabilitty Climate change top-ups EU budget agriculture across europe Areas with natural handicaps Co-financing safety nets EU budget Common Agricultural Policy