Alaska Air Group, Inc. Luke, Gage, Taylor, Travis, Tyler
Alaska Airlines carries more passengers between the state of Alaska and the United States than any other airline. Due to geographical location of Alaska, air travel is the largest form of transportation to and from the Pacific Northwest. J.D Power and Associates ranked Alaska Airlines highest in customer satisfaction for traditional North American airlines for 5 consecutive years. Strengths
Not a member of any Airline alliances Absence in lucrative Asian market Limiting Geographic coverage and hub airports Targeted customers are middle-class Weaknesses
In-Flight entertainment player created by Alaska Membership of any airline alliance will help increase reach via code share agreements Plan to go “green” by implementing a paperless ticketing system. This will increase customer satisfaction by making the process easier and efficient Gradual expansion into markets that are low risk and will yield higher profits Opportunities
Fluctuating expensive oil prices Terrorist Attacks Unstable Economy Loss of Plane(s) Increasing cost of training employees as high technology is used by Alaska Airline competitors; US Airways, SkyWest, Delta, JetBlue Inclement weather Threats
Countries that are unstable post a political threat; Russia, Mexico. TSA security, racial profiling and the increase of security measures due to 9/11 attacks. Safety Precautions; Government may change safety guidelines. Political
Ticket prices Baggage claim prices Oil Prices Employment Traveling Population Economic
Customer satisfaction “Fear to fly” Plane stereotypes Traveling Population of each hub Purpose of Flying; Business, Vacation, ETC. Support of Local Charities (Make-a-Wish, Special Olympics, Angel Flight) Societal
Wi-Fi in-plane service Online Ticket Services Online Check-in Alaska Air APP Entertainment services while In-Flight (movies, Television, music) Technological