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Air Tran Airways Group A1 Rick Duerr, Rhonda Dyer, and Kristina Brown.

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Presentation on theme: "Air Tran Airways Group A1 Rick Duerr, Rhonda Dyer, and Kristina Brown."— Presentation transcript:

1 Air Tran Airways Group A1 Rick Duerr, Rhonda Dyer, and Kristina Brown

2 Company Introduction Operates over 600 flights a day to over 40 destinations More than 6,700 employees Airline hub is Atlanta’s Hartsfield Second largest carrier World’s largest operator of the Boeing 717 Operates America’s youngest all-Boeing fleet Recently added Boeing 737-700 aircraft www.airtran.com

3 5 Year Sales Trends www.mergentonline.com

4 5 Year Profit Trends www.mergentonline.com

5 5 Year % Operating Margin www.mergentonline.com

6 5 Year % Net Margin www.mergentonline.com

7 5 Year ROE www.mergentonline.com

8 5 Year ROA www.mergentonline.com

9 Operating Expenses www.mergentonline.com

10 Air Tran’s Strengths Profitable for 7 years in a row Cost-effective operating model Young fleet and low cost flights Competitive passenger load factor Decreased distribution costs on CASM basis- direct online booking Effective marketing Low-fare airline for business travelers Personal and corporate travel rewards www.airtran.com

11 Air Tran’s Challenges Increasing fare competition Increasing fuel costs Limited coverage in the U.S. www.airtran.com

12 Questions?

13 References www.airtran.com www.mergentonline.com


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