A GLOBAL VIEW OF OPERATIONS Example of a business operation to change a domestic business to some form of international operation:

Provide better goods and services: COMPANY: FORD Dharma Initiative

Provide better goods and services: BUSINESS OPERATION: to meet customized cultural needs to reduce response time to meet customers requirements

Provide better goods and services: WHAT HAS THIS COMPANY DONE?: Ford is a very important car company. They have a lot of factories all over the world, so we can say, nowadays they take part to some form of international operation having began as a domestic business

Provide better goods and services: WHY? En each factory, they are specialized into an specific type of cars depending on the customers requirements. EXAMPLE: In America the most common and required cars are pick up vans and 4x4 cars. In the Ford Factory located in Valencia, the most produced type of cars are small and medium “berlina” cars because those cars fit the cultural needs in west Europe.

Provide better goods and services: WHY? They can improve the tecnical support given to their customers and give a quicker and a cheaper response. Resuming they PROVIDE BETTER GOODS AND SERVICES