Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco SMART Designs Small Business Technical Marketing June, 2011 The Network. Without the Guesswork

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Efficiency Effectiveness Profitability

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 © 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 “In the business world, everyone is paid in two coins: Cash and Experience. Take the experience first. The cash will come later.” Harold S. Geneen (1910 – 1997) President - ITT Corporation

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Validated network designs enabling partners to grow a profitable practice by removing the guesswork of selling and installing networking solutions  Simplified & modular solution framework for up to 250 user networks  Includes pre-sales & post-sales assets  Timely release of new solutions aligned with launches  Well integrated with SELECT certification program and Small Business Advantage campaign SMART Designs cover Full Range of Products for Small Business Customers

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5  Starts with a SMART, Simple, Secure Network Foundation Secure Network Foundation (Firewall, Antivirus, Intrusion Protection, VPN, QoS)  Key technologies are easily added in the next layer  Provides investment protection and opportunities for future growth  Applications in the outer layers create significant revenue and margin opportunities for you

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Fit for Small Business SNF Secure Network Foundation Adv. SNF 2.0 – Advanced Secure Network Foundation UC Unified Communications WLAN Wireless LAN Built for Small Business UC300 – Unified Communications 300 Solution SBCS Smart Business Communications System SBPF Small Business Pro Foundation IP Video Surveillance Network Storage HSB Hosted Small Business Communications SMART Designs cover Full Range of Products for Small Business Customers (Cisco.com login credentials are necessary)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Cisco SMART Designs With Cisco’s SMART Designs, you can quickly provide best- in-class networking solutions that will easily grow with your customer’s business needs. Mixed-Vendor Solutions Solutions built with products from different vendors unnecessarily increase complexity, costs, and risk for you and your customers.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 DESIGN GUIDE IMPLEMENTATION GUIDE APPLICATION NOTES SMART TIPS SMALL BUSINESS PRODUCT GUIDE SOLUTION BILL OF MATERIALS SOLUTION PROFILE END USER EXPERIENCE OVERVIEW PRESENTATION PRE SALES ASSETS POST SALES DEPLOYMENT ASSETS

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 All SMART Design resources can be accessed at - Smart Designs web page.Smart Designs web page Additional supporting resources on deployment methodology and lifecycle services are available in Steps to Success Steps to Success Cisco.com login credentials are necessary

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID Cisco SMART Designs Partner Adoption and Experience

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Used by Cisco Partners in 162 Countries Over 16K unique UsersOver 8K unique Partners

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Though originally intended for the less experienced Cisco Partners – SMART Designs have also been strongly embraced by Elite Partners

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 State SmartDesigns recommendations are close to an exact match 85% Believe SmartDesigns are very useful for their business 91% Rate SmartDesigns overall quality favorably. Design choices is the highest rated benefit 92% Highlights from Partner Surveys: SMART Designs are proven and aligned with Partner needs

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 “Cisco SMART Designs have helped my small staff to become more efficient and effective in addressing our small business market opportunities. Thanks, Cisco, for enabling us to be even smarter.” SELECT Partner “As CCNAs and SMB engineers, we constantly deal with the challenges of network design that goes beyond the collection of network devices to interoperating in a single fluid deployment. Cisco SMART Designs are exactly those types of assets that answer these questions, pointblank, targeted directly at Cisco's product lines for small businesses.” SELECT Partner “Though, IP based Unified Communications seemed daunting at first – Cisco SMART Designs helped us overcome the initial challenges for my organization and overall business.” SELECT Partner “As a relatively new Cisco partner, SMART Designs have been invaluable to me and my company” SELECT Partner

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 “SMART Designs allow us to leverage our highly skilled staff more effectively. In addition to being very useful on projects, SMART Designs are especially useful for developing practical training for the junior staff members.” Premier Certified Partner “We will be leveraging SMART Designs into our customer engagements; to have co-branded documentation gives increased credibility. Strongly encourage continued development of this type of resource & documentation. From a Partner perspective SMART Designs offer savings in development costs and efficiency in our pre-sales efforts.” Premier Certified Partner “We appreciates the time and effort that Cisco has invested for this systems approach. We have developed a broader ranging system (more products other than Cisco) but it is not nearly as deep and strong as the Cisco SMART Designs. This pilot was of great value to us and helped us with further insight into our process/practice contents.” Gold Certified Partner

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID Cisco SMART Designs Business Impact

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Hours Saved Pre-Sales Discovery and Design Phase12 Quoting Accuracy9 Solution Architecture8 Pre-Sales Total 29 Implementation Skill-set Alignment65 Deployment (leveraging scripts)6 Implementation Total 71 Other Areas In-house MOP DevelopmentFuture In-house TrainingFuture TOTAL HOURS SAVED100 LEGEND Experienced Engineer - Direct Savings ($141/Hr) Leveraging Junior Engineers ($105/Hr) Savings = 15.1% Cumulative over 6 installations Total Labor Hrs = 659 Partner Pilot

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 SELECT Partners using SMART Designs are simply "More Effective" in both economic down turn and recovery 41%

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Partners  Improve quoting efficiency and accuracy  Reduce installation time & risks  Increase margin and profitability  Reduce ongoing maintenance costs  Develop your own in-house methods and procedures  Focus on customization.  Explore additional revenue streams for managed services.

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Distributors  Increase deal size through solutions  Increase inventory turns  Benefit from lower cost-of-sales  More easily ramp and support new Partners  Realize Increased Partner loyalty

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21 Increase Profitability Decrease pre-sales and implementation time Increase effectiveness Reduce training requirements Increase productivity Increase ability to address new opportunities Enhance your reputation & become a trusted advisor Cisco SMART Designs The network. Without the guesswork. Cisco SMART Designs The network. Without the guesswork.

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