Presented by: Rishi Singh, Brain Duke, Jose Cervantes

Executive Summary LiveMenu 100 days Technology Challenges

Information system triangle Business Strategy Innovation: revolutionary way for restaurants to use menus Revenue: selling menu application to small and big restaurant chains Growth through targeting different segments and constant product development Information Technology Strategy Effective use of technology Skype Dropbox Basecamp Redmine Apache SubVersion Organization Strategy Agile structure of idea development 100 days period for testing the idea Small but experienced team Flexible working structure

Competitive Advantage Unique product Valuable First mover advantage

Key Enablers How was Binnj able to attempt this feat? -Technology -Advent of the iPad and various technologies allowing digital menu displays -Multiple types of collaboration applications: Dropbox, Basecamp, Redmine, Skype

Key Enablers Cont. Dropbox - allows large file sharing and comments from multiple parties Basecamp - Web-based project management tool. Allowed the team to monitor progress on the 100 day plan Redmine - tracked progress on software development, track bugs, team members can comment and point out bugs needing fixes Skype - free voice calling over the internet. Allowed the team to meet remotely from wherever they were, pull a lot of talent into one place cheaply

Leading a virtual team Brian’s experience with the J. Reuben Clark Law Society Tools used: Skype, Google Hangout, Google Drive, Survey Monkey, Challenges - similar to the Binnj case, the JRC is a volunteer organization. It is not anyone’s primary job, so it is at the mercy of activities that tend to have a more tangible bottom line, like work, money, grades, and family. Getting the message to all the regions and chapters can be challenging if people are not invested.

Agile Software Development Approach A group of software development methods in which requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It involves adaptive planning, evolutionary development, continuous improvement, and requires quite a bit of flexibility and adaptability in response to change and inputs from various segments of the company and inputs from customers. Most frequently used in developing companies and in industries where technology is constantly changing or upgrading. New iterations of the programs are continually refined and implemented.

Agile Software Development Approach Cont. Downsides: It is a constantly evolving process, so it tends to be inefficient in large organizations and with certain projects. There can be too many changes required during an iteration, there may be poor planning or execution between the business end and the technology needs. The executive team may want or require something that the current system cannot handle yet, and the technical team may have difficulty explaining these challenges and limitations to others who are not well-versed in the technical aspects.

Waterfall Software Development Approach In this approach, the software development process is a much more sequential process that tends to “flow down” through various stages such as conception, initiation, analysis, design, construction, testing, implementation, and maintenance. It has its origins in the manufacturing and construction industries, and was how most software was first developed when it became more widespread. This method favors a more structured approach and works better in settings where technology and application needs do not change so rapidly and require constant tweaking.

Waterfall Software Development Approach Cont. Downsides: One criticism of the waterfall method is that by the time planning, implementation, and building the software has been completed, the software or hardware is outdated and must be replaced, and the cycle has to start over again. The process can be time-consuming and costly and does not lend itself well to frequent changes. If too many changes are suggested during the building and implementation stage, the design may have to be scrapped and the team may have to return to the drawing board to start over again.

Choosing IT Solutions Was the iPad the right choice to launch software? What other options were there? Ex: Samsung Note, MS Surface, Kindle Fire How did Apple compare? Legacy Brand Exposure Technology behind software development

Establishing Price for LiveMenu Membership/Subscription Bundle Strategy Actual Price Figures Estimated sales of 6.9 million in first year with 500 restaurants using software using proposed price strategy

Opportunities Social Media Expo & Third Party Tie-ins Partnership with other restaurant-centered app services Ex: Yelp, Reservemytable, Urbanspoon Third Party Ads

Defining an Entrepreneur Entrepreneurs, in the purest sense, are those who identify a need—any need—and fill it. It’s a primordial urge, independent of product, service, industry or market. Reid Hoffman – A Prime Example Clay Hutcherson fits the mold Does he have what it takes?

Lesson learned Information technology entrepreneurship Virtual project management techniques Prioritizing decisions