ANHEUSER-BUSCH CODY NILSEN, JOANN BRISCOE, ANUHEA FREITAS, JESSICA FISHER & KATIE BOYER

ANHEUSER-BUSCH BERVANA BREWERY, ST. LOUIS 1852 RENAMED IN 1879 BUDWEIRSER 1ST NATIONAL BEER BRAND 1876 $ (0.22) (NYSE: BUD) B2B2C, B2C 154,029 EMPLOYEES

STRENGTHS MANUFACTURING PLANTS BRAND RECOGNITION EXPERIENCE IN THE INDUSTRY PRODUCT DEVELOPMENT

WEAKNESS INTENSE GLOBAL COMPETITION HIGH DEPENDENCE ON WHOLESALERS FAILING TO PRODUCE OVER 200 BEER BRANDS

OPPORTUNITIES EXPANSION EXPANDING THE PRODUCT LINE ACCOMMODATE CHANGE CONNECTED WITH BUD DOMESTIC & INTERNATIONAL DEMAND

THREATS INCREASE IN TAXES ON ALCOHOL UNDERAGE DRINKING CHANGE IN PREFERENCE AND TASTE MICROBREWERS, MILLER, COORS, HEINEKEN – COMPETITORS

POLITICAL GOVERNMENT & TAXES NO LONGER “AMERICAN” REGULATIONS ON ADVERTISING LAWS ON DRINKING

ECONOMICAL DECLINE IN BEER CONSUMPTION EXCISE TAXES & BUSINESS TAXES RISE & FALL OF EMPLOYMENT RATES MERGE WITH INBEV

SOCIAL DRINK FOR SOCIAL FLAVORED DRINKS LARGE CUSTOMER MACRO BREWERY CSR

TECHNOLOGICAL BREWING PROCESS INNOVATION EQUIPMENT RENEWAL PRODUCTION EFFICIENCY NEW PRODUCTS

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