1© Copyright 2012 EMC Corporation. All rights reserved. Global Campaign Framework IT Transformation

2© Copyright 2012 EMC Corporation. All rights reserved. Global Campaign Framework Big Data

3© Copyright 2012 EMC Corporation. All rights reserved. Global Campaign Framework IT Transformation

4© Copyright 2012 EMC Corporation. All rights reserved. JanuaryFebruaryMarchAprilMayJune IT Transformation Big Data Trusted IT Public Sector CxO PR/Social Media Cloud Circle Annual Members Cloud Circle Forum IDC Virtualisation Dublin Cloud Transformation Dublin Edinburgh Cloud Transformation Dublin Edinburgh Cloud Transformation London Manchester Big Data Insight Group Forum Big Data Analytics Conference Data Science Series Big Data Industry Report APT Roadshow London Manchester Dublin Edinburgh APT Roadshow London Manchester Dublin Edinburgh eCrime Congress APT Trends Report Government ICT Gartner BI Summit Gartner CIO Healthcare event UCISA CMO Exchange Digital London CIO Dialogue 5 CxO Security Dialogue 6 Fraud & Error Oracle Breakfast Briefing Backup School Oil & Gas Seminar City Forum CISCO Live Cloud Circle Forum

5© Copyright 2012 EMC Corporation. All rights reserved. 1 st Big Data Insight Group Forum Date: 17 th April Location: The Park Plaza Victoria, 239 Vauxhall Bridge Road, London, SW1V 1E MapMap Website  External Event  Target Audience: –C Level, Senior IT, Senior LOB  EMC Sponsorship: –Platinum Sponsor –Speaking slot – TBC –Stand –20 x 1-1 meetings  Internal Partners: –Isilon –EMC Consulting –Greenplum Vendor: Nimbus Ninety  Anticipated:  110 attendees

6© Copyright 2012 EMC Corporation. All rights reserved. Healthcare Strategy Forum Date: 24 th – 25 th April Location: Selsdon Park Country Club, Surrey, CR2 8YA MAPMAP Website  External Event  Target Audience: –C Level, Senior IT, Senior LOB  EMC Sponsorship: –CHILLOUT TO PROVIDE INFO  Internal Partners: –EMC Consulting Vendor: Nimbus Ninety  Anticipated:

7© Copyright 2012 EMC Corporation. All rights reserved. Cloud Transformation Roadshow Date: 17 th April, Manchester 19 th April, London 1 st May, Edinburgh 2 nd May, Dublin  Internal Event  Target Audience: –C Level, Senior IT, Senior LOB –Enterprise Accounts  Internal Partners: –Consulting –RSA? Vendor: Chillout (with resources)  Anticipated:  100 attendees

8© Copyright 2012 EMC Corporation. All rights reserved. CIO Dialogue 5  External Event  Target Audience: –C Level, IT Directors, Head of IT  EMC Sponsorship: –Platinum Sponsor –Speaking slot – TBC –20 x 1-1 meetings  Internal Partners: –EMC Consulting Date: 30 th April – 1 st May Location: Wokefield Park, Goodboys Ln, Mortimer, Reading, West Berkshire RG7 Map Website AGENDA Vendor: Econique – Chillout Resource Required  Anticipated:  60 attendees

9© Copyright 2012 EMC Corporation. All rights reserved. City Forum Date: 17 th May TBC Location: Guoman Tower Hotel, London  Internal Event  Target Audience: –C Level, Senior IT, Senior LOB –Existing city customers and prospects Vendor: Chill-Out  Anticipated:  40 attendees

10© Copyright 2012 EMC Corporation. All rights reserved. CxO Information Security & Risk Management 6  External Event  Target Audience: –C Level, IT Directors, Head of IT  EMC Sponsorship: –Platinum Sponsor –Speaking slot – TBC –20 x 1-1 meetings  Internal Partners: –EMC Consulting –RSA Date: 14 th – 15 th May Location: Wokefield Park, Goodboys Ln, Mortimer, Reading, West Berkshire RG7 Map Website AGENDA  Anticipated:  60 attendees Vendor: Econique – Chillout Resource Required

11© Copyright 2012 EMC Corporation. All rights reserved. 10 th Cloud Circle Forum  External Event  Target Audience: –C Level, Senior IT  EMC Sponsorship: –Gold Sponsor –Speaking slot – TBC –20 x 1-1 Meetings Date: 17 th May Location: America Square Conference Centre 1 America Square, 17 Crosswall, London EC3N 2LB MapMap Website Vendor: Nimbus Ninety  Anticipated:  160 attendees

12© Copyright 2012 EMC Corporation. All rights reserved. 2 nd Big Data Insight Group Forum  External Event  Target Audience: –C Level, Senior IT, Senior LOB  EMC Sponsorship: –Platinum Sponsor –Speaking slot – TBC –Stand –20 x 1-1 meetings  Internal Partners: –Isilon –EMC Consulting –Greenplum Date: 19 th June Location: The Park Plaza Victoria, 239 Vauxhall Bridge Road, London, SW1V 1E MapMap Website Vendor: Nimbus Ninety  Anticipated:  110 attendees

13© Copyright 2012 EMC Corporation. All rights reserved. Big Data Analytics 2012  External Event  Target Audience: –C Level, Senior IT, Senior LOB  EMC Sponsorship: –Platinum Sponsor –Speaking slot – TBC –Stand –+++  Internal Partners: –Isilon –EMC Consulting –Greenplum Date: 20 th June Location: Hotel Russell, 1-8 Russell Square, London WC1B 5BE MapMap Website Session 2 Big Data Innovations, new technologies and case studies driving both the business and the predictive analytics agendas in the UK. 14:00 What you can achieve with deep analytics that would be impossible using standard methods and limited data extracts 14:20 Social Data Analytics: Realizing the Potential for Business Intelligence 14:40 Big Data Analytics and Cloud Analytics: Embracing the Cloud and the Big Data Grid or Why cloud computing is expanding the powers of Big Data analysis 15:00 'Big data' analytics fulfilling the promise of predictive Business Intelligence 15:20 Question and Answer Session 15:30 Refreshment Break Session 3 Thought Leadership 16:00 Scale-Out Storage - Designing Big Data Storage Infrastructures 16:15 Government Case Study 16:30 Question and Answer Session 16:35 Closing Remarks from the Conference Chair 16:40 Conference Closes, Delegates Depart Vendor: WhitehallMedia  Anticipated:  600 attendees

14© Copyright 2012 EMC Corporation. All rights reserved. Isilon Events TacticQ1Q2Q3Q4 Tradeshows & events CiscoLiveBIOIT world (NL campaign )IBC (Amsterdam)IP Expo (UK) October StorageExpo (Belgium)EMCWorld (US)TVB Europe Broadcast event Defence Geospatial IntelligenceNAB (USA)EMC Forum (UK) Government ICTUser Group (EMEA)EMC Forum Dublin BVE eventEMC Rapid Fire (UK) June City Forum Gartner Business Intelligence Summit Big Data CW500 event (tbc) Schlumbeger tech day Bioinformatics Day