Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 Annual sales conference 10 th January 2008 SurfSeeker Holidays

Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 SurfSeeker Holidays Our company’s objectives for To increase sales of our holidays overall 2.To cater more for beginner surfers and attract more beginners to book holidays 3.To offer holidays in at least three different surfing locations 4.To try to get more people to book holidays online

Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 Sales In 2008, the company made sales worth £325,000, which represents a growth of £30,000 on SurfSeeker Holidays

Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 Attracting more beginner surfers We sold 821 holidays in total, out of which: SurfSeeker Holidays Experienced surfers 21% Improving surfers 52% Beginner surfers 27%

Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 SurfSeeker Holidays New holiday destinations We added two new destinations to our portfolio in 2008: Jeffrey’s Bay, South Africa Uluwatu, Bali We now offer package holidays to the following resorts: CANARY ISLANDS, SPAIN HOSSEGOR, FRANCE JEFFREY’S BAY, SOUTH AFRICA KIRRA, AUSTRALIA MUNDAKA, SPAIN PUERTO CHICAMA, PERU SOUTH PACIFIC SUNSET BEACH, USA THURSO, SCOTLAND ULUWATU, BALI

Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 SurfSeeker Holidays Online bookings A survey carried out by our sales team reported that young people prefer to book online, while older people still prefer to book through a high street travel agency. 87% of our sales are to people aged 19–30. We have redesigned our website to make it easier for people to book their holidays online. We have seen a 35% increase in online booking since August.

Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2 SurfSeeker Holidays The management would like to thank all the SurfSeeker team for their brilliant efforts in 2008.