Beyond Experimentation Crowdsourcing is at the core of fundamental, large scale rethinking of business. Shaun

Why we’re interested in Crowdsourcing, Communities & Co-Creation

“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty” “Magnitude of upcoming change will be stunning” – Mary Meeker, partner KPCB About 50% of this Re-Imagination enabled by crowds Source: Mary Meeker presentation at All things D.

Labor Capital Assets Influence Data People as brokers of critical resources at internet scale

Sharing, Commenting, Reviewing Open Innovation, Co-Creation, Micro Tasks Crowd Funding, Crowd Lending Collaborative Consumption Labor Capital Assets Influence Data “Big Data” New ways to access critical resources more efficiently

Source: Mary Meeker presentation at All things D. [Labor, Influence] The end of all other encyclopedia business models

Less than a decade to transform the economics of audio/video Date Source: Skype Journal. [Assets, Influence]

Innovation: “Not invented here” vs “Proudly found elsewhere” [Labor, Assets, Influence]

And this is just the start

Travel: This apartment in Miami versus a Hotel room?

Administration: On demand labor versus full time?

Mobile Service: Better support, R&D and sales versus other mobile operators?

Venture Funding: 66,694 people vs Venture Capital Firm

Automotive: Crowd Forge vs Traditional Auto Design

Data Science: Your team versus the world’s best

Healthcare: Positive Reviews vs Total Stranger

Healthcare: Open health discovery vs private health studies

Personal Loans: 1000’s of investors versus a bank?

New Product Development: New designs and validation vs internal design teams

Biz Dev: Large open calls vs behind the scenes networking

Film: submitted by you, edited by pros

Education: anything from anyone, anywhere vs traditional campus

Emergency Response: everyone helping first responders

Traffic: our big data vs very expensive data

Technical Support: Volunteer army versus paid support

Education: free vs fee

Gaming: work with developers vs just buying games

Assets: Share vs Own

Architecture: Outside ideas vs just internal ideas

Eating: Meals from your friends versus restaurant food?

Wellness: Access to 3 health experts versus 1 for wellness

Design: Multiple designers versus 1 agency

Organization Design: Collective Intelligence vs Individual Intelligence

Marketing: Curated crowd versus your agency

Software Testing: Expert crowds versus your team

Consumer Products: The best of the crowd + best of traditional models

Apparel: The best of the crowd + best of traditional models

If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massive impacts + across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support) + across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials) Fundamental restructuring enabled by crowds

Sharing, Commenting, Voting Open Innovation, Co-Creation, Micro Tasks Crowd Funding, Crowd Lending Collaborative Consumption Labor Capital Assets Influence Data “Big Data” Over the next 2 days – how will you re-imagine your business?

Beyond Experimentation Crowdsourcing at the core of fundamental change. Shaun