« Relational » Business Model REPUTATION SOCIAL CAPITAL BRAND SPONSORSHIP PHYSICAL SUPPORT 1 2 3 4 5 6 78 Hospitality Management CRM Negociation Interpersonnal.

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Presentation transcript:

« Relational » Business Model REPUTATION SOCIAL CAPITAL BRAND SPONSORSHIP PHYSICAL SUPPORT Hospitality Management CRM Negociation Interpersonnal Networking Sport Management resources competencies Offer attractivity 1.SPONSORSHIP 1.PR 2.Visibility 3.CSR 2.Ticketing 3.Media rights

« Reputational » Business Model FACILITIES STADIUM ARENA REPUTATION BRAND SPONSORSHIP SOCIAL CAPITAL Negociation Hospitality Activation CRM Brand Management Ticketing Entertainment resources competencies Sport Management Offer attractivity 1.Media Rights 2.Ticketing 3.Sponsorship 1.Visibility 2.PR 3.CSR 4.Commercial Brand

« Fan Relationship Management Business » Model REPUTATION FALICITIES Stadium/Arena BRAND SPONSORSHIP SOCIAL CAPITAL Hospitality Negociation Activation CRM Fan Relationship Management Brand Management resources competencies Ticketing Servicing Offer attractivity 1.Ticketing & Services 2.Sponsorship 1.CSR 2.PR 3.Visibility 3.Media Rights 4.Commercial brand Sport Management

Reputational  FRM Business Model Reputation Physical Resources (Stadium) Parnerships Social Capital Entertainment Production Ticketing & CRM PR infrastructure development CRM Activation B to B Athletes Managementt Resources Basis Indirect impact Direct impactDeployment Core Competences FANS BRAND

Relational business model and external control of your stakeholders sharing resources Club / event Organization Private Sponsors Public sponors Sports Institutions Athletes Fans Media Suppliers Social Capital connexions Services for stakeholders Relational Business Model Interpersonal networking in a limited business

Reputational business model and external control of your stakeholders sharing resources Club / event Organization Private Sponsors Public sponors Sports Institutions Athletes Fans Media Suppliers Connexion with Fans = activations Services for fans Reputational Business Model Fans plat-form = Entertainement

Reputational business model and external control of your stakeholders sharing resources Club / event Organization Private Sponsors Public sponors Sports Institutions Athletes Fans Media Suppliers Connexion with Fans = activations Services for fans FRM Business Model Fans plat-form = Entertainement

Sport business life cycle to build a sustainable brand Relational Business Model Reputational Business Model Fan Relationship Business Model

Your strategic GOAL !