© 2006 San Diego Gas & Electric Company. All copyright and trademark rights reserved. San Diego Gas & Electric CARE Marketing and Outreach EXPANDING SUCCESSFUL STRATEGIES WHILE EXPLORING NEW OPPORTUNITIES Low Income Oversight Board April 11, 2012

CARE Proposal At-a-Glance 2 CARE Budget Categories ($ Millions) CARE Management Costs$3.73$3.95$3.97 Subsidies & Benefits$73.86$82.63$83.61 Total Program Costs & Discounts$77.59$86.59$87.59 CARE Program Activity Total Recertification 80,000 85,000 90, ,000 New Enrollments 81,000 80,000 79, ,500 Attrition (67,000) (72,000) (75,000) (194,900) Year-end Enrollments 325, , ,000

Barriers to Enrollment o Trust o Language o Culture o Disability o Self-disqualification 3

Marketing and Outreach Strategies How do we get there? 4 Continue to work with advertising agencies to ensure media buys are appropriate for our service territory Increase multilingual and multicultural outreach through grassroots channels and partnerships Expand outreach to seniors, persons with disabilities and limited-English-proficient customers through appropriate channels Continue to address the needs of the visually- and hearing- impaired population Focus on underserved communities in outlying areas

Paid Media TacticLanguage/Ethnicity TelevisionEnglish & Spanish PrintEnglish, Spanish, African American & Asian (Chinese, Tagalog, Vietnamese) RadioEnglish & Spanish OnlineEnglish & Spanish OutdoorIn-Language Transit Shelter Advertising (English, Spanish, Tagalog, Vietnamese) 5

Direct Marketing Language Direct mailEnglish & Spanish campaignsEnglish & Spanish (New) AVM campaignsEnglish & Spanish Bill insertsEnglish & Spanish Door-to-doorEnglish & Spanish 6

Outreach Language/Type Multilingual/MulticulturalVarious languages – Arabic, Vietnamese, Somali, Spanish, Swahili, and Zulu Community/Faith-Based Organizations Varies by agency DisabilitiesBraille, large font, closed caption, audio CDs, DVDs, TTY/TDD Rural CommunitiesGeographically-targeted media Service IndustriesEnglish & Spanish 7