1. What does it mean to expand outreach and access in programming? Shelley King-Curry Bev Phillips March 20, 2013

2. What is Civil Rights?

3. Civil Rights Outreach Activities in WNEP  Staff Training and development  Working with Partner Agencies and other Programming Partners  Outreach efforts toward protected audiences and learners  Compliance Activities  Documentation

4. Yearly Training for all WNEP  Compliance efforts and laws  Understanding Demographics and using data  Best practices for all reasonable efforts for providing outreach for protected audiences in program planning and delivery  Reporting expectations

5. Working with Partner Agencies and Program Partners There are two important parts of this responsibility:  the requirement that all partners are informed about Cooperative Extension’s nondiscrimination policies, and  collecting information confirming that agency partners have similar policies and practices.

6. Civil Rights Outreach Efforts  Tools and Resources for Expanding Access:  http://www.uwex.edu/ces/admin/crights/ http://www.uwex.edu/ces/admin/crights/  http://blogs.ces.uwex.edu/adv-diversity/policies-and- support-for-educators/ http://blogs.ces.uwex.edu/adv-diversity/policies-and- support-for-educators/  Documentation and examples:  Civil Rights Files

7. Compliance Activities  Office Posters (3)  Non-Discrimination Statements on materials for public use  Disability Accommodations  Materials in languages other than English  Handling Complaints

8. Documentation about Audiences Reached  Data Collection o Direct educational programming o Mailing Lists o Advisory Groups  Civil Rights Reporting o Chart I o Chart 2

9. Expanding Access in Your Programming?  Deepening Understanding of your County Population  Determining Potential Audience that includes protected groups and underserved learners  Outreach strategy that includes all reasonable efforts (intentional activities)

10. Deepen Understanding of the Population  Demographic data sources  Use needs assessments and surveys  Use county and city maps  Use information from partner and advisory groups  Information from funding sources and other governmental agencies  Study the literature and research the support program content

11. Demographic Data Sources  Poverty Rates for Selected Age Categories by Race & Ethnicity, ACS 2007-2011 5-year estimates – to be posted on APL  Poverty Data for Selected Race/Ethnicity Groups, 2006 – 2010 American Community Survey: http://apl.wisc.edu/tract_maps.html Adults only.http://apl.wisc.edu/tract_maps.html  FoodShare Unduplicated Recipients Served by Agency by Calendar Year: http://www.dhs.wisconsin.gov/em/rsdata/index.htm http://www.dhs.wisconsin.gov/em/rsdata/index.htm  Student Demographic Data from DPI: http://data.dpi.state.wi.us/data/, is very straightforward. http://data.dpi.state.wi.us/data/

12. Determining Potential Audience for WNEP  Deepen understanding of population eligible for WNEP in your county(s)  Use program planning process and relationships with protected audiences to determine issue your programming can address  Clarify your program goals or focus

13. Determining Potential Audience for WNEP  Identify who can be impacted (youth, adults, seniors, etc.)  Identify the demographics of this audience using available data sources  Determine how many total learners you can realistically reach  Come up with a strategy to reach the protected and underserved audiences in this potential audience

14. What is all Reasonable Efforts? Specific activities used to reach your intended audience  Personal contacts made in person, email, phone about your program  Collaborations with other organizations and Partners (internal and external)  Press releases  Announcements on radio, newspaper, social media about your programming  Marketing efforts  Efforts made to reduce barriers for program participation

15. QUESTIONS?