Income = f (visitors) y = f (x) y = income in € x = number of vistors per day.

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Presentation transcript:

Income = f (visitors) y = f (x) y = income in € x = number of vistors per day

Income = f (visitors) pcm3.000 € visitors/day pcd100 € visitors/day Period Income (€) No of visitors/day

Cost per click  0,1 € Google adwords

Cost per click  0,1 € per clickCOST pcd No. of visitors/dayMonthly 0,1 €10 € 100 visitors/day300 € 0,1 €20 € 200 visitors/day600 € 0,1 €50 € 500 visitors/day1.500 € 0,1 €100 €1.000 visitors/day3.000 € 0,1 €150 €1.500 visitors/day4.500 € 0,1 €200 €2.000 visitors/day6.000 € 0,1 €300 €3.000 visitors/day9.000 € 0,1 €500 €5.000 visitors/day €

Ratio earn/cost = 1/3 for cpc 33% income 66% lost

FreeM  “Free Marketing” Time or Money

ROI Return on investment

ROI for SEO Cost 3 months for SEO work To reach no. of visitors/day Earn pcd ROI days 500 € 100 visitors/day3 € € 200 visitors/day7 € € 500 visitors/day17 € €1.000 visitors/day33 € €1.500 visitors/day50 € €2.000 visitors/day67 € €3.000 visitors/day100 € €5.000 visitors/day167 €60

SEO in practice

Total effect should be or € and remain after 500 x 90 = x 90 = visitors X 90 days =

Additional slides Just nice slides!

SEO vs CPC

€ £ $

Famous Cartoons