Wednesday July 16th, 2014

1.Credit Union Participation 2.IIA Stats 3.Partner Updates – GM – Credit Union Auto Club – Sprint 4.Program Updates – Love My Credit Union Rewards 5.Wrap-Up and Questions 2

Check on the status of your credit unions with the League Reports at: Credit Unions Program Support Continues to Grow! IIA Participation Through 06/30/2014 IIA Overall3,3143,4003,572 Auto2,6172,7722,869 Sprint1,5601,8061,907 ShopAmerica/Member Rewards2,5472,6022,632 TurboTax9551,1421,364 Credit Union Auto ClubN/A 333 Over 3,500 credit unions support one or more IIA programs! 3

Check on the status of your credit unions with the League Reports at: Credit Unions Sales (thru 06-30) Member Savings (thru 06-30) Total Sales3,680,549Total Savings> $1 Billion Sprint Activations1,221,491Sprint Savings> $470 million Auto Sales663,398Auto Savings> $547 million Turbo Tax Returns1,806,527TurboTax Savings> $9.5 million Credit Union Auto Loans (thru 03-31) Auto Loans Funded333,582Auto Loan Value> $7 billion 4

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GM Program Accelerating - Instant Auto Loan Leads and a Strong Industry 60% increase in sales Q vs. Q – May and June back to back best months since 2009 Since September 2013 instant auto loan lead launch: – Nearly 102,000 instant auto loan leads – 172 new CU Premium enrollments or upgrades total Premium Cus CU member discount sales represent 3.7% of total GM retail sales – Up from 3.0% full year 2012 Action Requested – Participating Leagues Follow-up with enrolled CUs to ensure marketing requirement compliance Continue to work with non-premium CUs for enrollments and upgrades by promoting the value of instant loan leads 7

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Credit Union Auto Club Forfeiting marketing reimbursements $5 to $9 AAA is a bank competing for your members financial needs 339 enrolled CUs nationally Product Enhancements Under Review to Differentiate Offer $500 auto insurance deductible reimbursement (ADR) 50 or 100 mile supplemental towing radius option Action Requested – Participating Leagues Follow-up with enrolled CUs to ensure marketing requirement compliance Continue with efforts to enroll CUs in the program – drive your marketing reimbursements 9 Non – Participating Leagues AZ/CO/WYCA/NVGAIAKSLA ME MNMSMTNCND/SDPA SC TX/AR/OKUTVAVTWV

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Sprint Program Enhancement 11 Boost Mobile Prepaid Boost Mobile is one of Sprint’s award-winning prepaid brands, offering wireless phones and services with no long-term contracts. This discount is an enhancement of our existing exclusive agreement, so there is no need to sign an additional agreement/amendment. Available to members online - easy and convenient 5% discount off of online purchases (with exclusive credit union promo code) Discount applies to devices and accessories Discount applies to entire site, not limited to certain devices or promotions Member verification is NOT required Plans start as low as $40 per month for unlimited talk, text and data No contracts required Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinkage no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text and data. Boost Mobile offers nationwide service on the Sprint Nationwide Network, reaching more than 281 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Samsung, Kyocera, ZTE, HTC and of course Apple, including the 4s, 5s and 5c. Additionally, Re-Boost® cards are available at approximately 100,000 locations throughout the United States.

Sprint Updates Contract Year Changes Beginning in 2015, a Contract Year (October 1 – September 30) will move to Calendar Year (January 1 – December 31) Contract Year marketing Incentive - Paid out in December 2014 October 2014 – December 2014 to be added to the 2015 Calendar Year = 15 month payment span: October 2014 – December 2015) to be paid out Q Audits Web site Audits began Monday, July 14 Web banner ad and link Newsletter articles/ads Exceptions At this late time in the Contract Year, CUSG is only considering exceptions for credit unions needing to make up for one aspect of the marketing requirements (i.e. one quarterly newsletter). Standard quarterly newsletters are distributed in October 2013, January 2014, April 2014 and/or July 2014). If so, please send it our way and I will take a look and then work out an exception for the second newsletter. 12

13 Marketing Exception Considerations Does the credit union produce newsletters either paper or electronic? Quarterly? Monthly? Is the credit union willing to do additional inserts? Quarterly? Monthly? Does the credit union distribute blasts? What % of their membership does it reach? Does the credit union do statement messaging? Does the credit union do social media (Facebook, Twitter)? What % of their membership follows? Are there additional marketing tactics that the credit union uses? Exceptions Exceptions are made on an individual basis and are evaluated each Contract/Calendar Year. Exceptions are made when a credit union is not able to fulfill a minimum marketing requirement because they do not produce that type of medium; not because they did not want to do it or because they forgot.

14 Invest in America has become

Overview Why the change? New marketing requirements New enrollment options What should CUs do? How to enroll Outbound communication What’s next 15

Why the change? Research in 2013 – Credit Unions, Credit Union Members, Corporate Partners New name – “Love My Credit Union Rewards” resonated with members – Matches our existing URL – offers brand continuity – Stronger connection to credit unions – Allows partnerships with non-U.S. companies Operational Improvements – Confusing/complex marketing requirements – Not enough room to market IIA programs AND credit union’s own products 16

The New Program ….. saving members money …..growing loan portfolios …..acquiring new members …..garnering member loyalty …..earning non-interest income JUST GOT EASIER!!! 17

Confusing/Complicated … New marketing requirements that are easier for everyone – Standardized across all individual programs One direct-to-member communication for at least 3 of 4 calendar quarters Banner placement, home page preferred, within 30 days of enrollment and continuously thereafter Lobby materials displayed continuously – Easier, plus greater flexibility with member communications 18

Too many marketing materials New enrollment options – Help credit unions market their own products AND LMCU Rewards products – Bundles All, Auto, Home, Invest in America Multi-partner materials to satisfy marketing requirements Examples: – Multi-partner banner – Multi-partner newsletter article – Multi-partner 19

How does that look? Auto Bundle (GM, Credit Union Auto Club, TruStage) – Examples: Banner with GM, Credit Union Auto Club, and TruStage logos Newsletter article with GM, Credit Union Auto Club, and TruStage with GM, Credit Union Auto Club, and TruStage 20

Invest in America Bundle Invest in America is still around? – Yes. To continue to show credit union support for U.S. based companies, Invest in America will still be displayed as a category on the website homepage; and the logo will appear on the discounts that are from U.S. based companies. 21

What Should CUs Do? What do credit unions need to do? – Remove materials with the IIA logo and replace them with the new Love My Credit Union Rewards materials. These will be available on July 25. Bundled marketing materials will be available August 1. Detailed directions are available for them on the partner center. Can they order these materials now? – Some Sprint materials are available – newsletter articles, messaging, etc. – Overall - Ordering freeze Avoid producing excess materials that will be outdated in a few weeks. Any attempts to order materials from the partner center will be redirected. If someone has a special need, please contact client services to explore options. 22

Ready for More Enrollment Visit the partner center Your scorecard is now myDashboard 23

Live Site Demo html 24

Quick things to know You can still enroll in individual programs If you are currently enrolled in multiple partners, you will not automatically be enrolled in a bundle. Visit the partner center to enroll. If you enroll in the ALL bundle, you will receive the Sprint agreement in your confirmation , which will need to be completed and submitted. 25

Outbound Communication June – Teasers at AC&E, ACUC – Signage – Postcards July – LMCU Rewards Newsletter – Weekly s to educate – July 25 – member-facing materials available August – Member site launch – Bundled marketing materials available – New League Sales Kit published 26

Conclusion Excited for this rebrand! Happy to make the program more successful and accessible to all credit unions Keep watching your & the partner center for updates Contact your national business consultant with any questions 27

Questions/Concerns

MARK YOUR CALENDARS! 29 Upcoming League Update Webinars Wednesday October 15 th pm EDT Wednesday January 21 st 2015 – 3pm EST Wednesday April 15 th 2015 – 3pm EST

WRAP UP & QUESTIONS 30