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1 CU Road Pal Program Overview. What is CU Road Pal? Created exclusively for credit union members Provides unparalleled service and unprecedented value.

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Presentation on theme: "1 CU Road Pal Program Overview. What is CU Road Pal? Created exclusively for credit union members Provides unparalleled service and unprecedented value."— Presentation transcript:

1 1 CU Road Pal Program Overview

2 What is CU Road Pal? Created exclusively for credit union members Provides unparalleled service and unprecedented value in roadside assistance – From little incidents like being locked out of a vehicle to bigger troubles like needing a tow truck, CU Road Pal keeps members moving on the road Members are covered in any non-commercial vehicle they travel Professional customer service team 24/7/365 to assist members – Nearly 38,000 service providers across the U.S. and Canada – To add a service provider email: vendorrelationsdept@autoknight.comvendorrelationsdept@autoknight.com CU Road Pal is powered by Auto Knight Motor Club, a wholly owned company of Fortegra Financial – Fortegra Financial is a NYSE listed company (Symbol: FRF) headquartered in Jacksonville, FL with a 40 year unblemished record of service delivery and claims payments Credit unions are eligible to receive marketing reimbursements when members purchase memberships in CU Road Pal 2

3 CU Road Pal 3 Enhance member value: Get the safety and security of roadside assistance and more for less than $1 per week* with CU Road Pal. From little incidents like being locked out of a vehicle to bigger troubles like needing a tow truck. Earn non-interest income: Marketing reimbursements range from $5-$9 per plan, based on plan type. Professional customer service team to assist members 24/7/365 with 38,000 service providers across the U.S. and Canada Membership card/welcome kit *Based on individual roadside assistance plan

4 Plan Comparison 4 PlanAAA (Standard)CU Road Pal Individual (Annual)$51.00$47.00 Individual + 1$77.00$58.00 Family Plan (up to 4 people)$129.00$69.00 Family Plan + 1 (up to 5 people)$155.00$80.00 Family Plan + 2 (up to 6 people)$181.00$91.00 Sign Up Fee$15.00$0.00 Benefits Emergency Road Assistance – tire change, jump start, fuel, mechanical impairmentIncluded Fuel Delivery ServiceAt Cost of Fuel Emergency Tow or extrication/winching Included tow up to 5 miles Included tow up to 10 miles Travel Interruption ProtectionUp to $600Up to $300 Limited Legal Fee ReimbursementUp to $500Up to $200 Vehicle Lock-Out Included Up to $50 benefit Included Up to $75 benefit Travel Materials (Maps)Free Emergency AmbulanceNA$150

5 CU Road Pal Plan Benefits CU Road Pal Plan Benefits 5 ServiceDescriptionBenefit Emergency Roadside Assistance Service call to member’s disabled vehicle including; tire change, jump start, fuel, breakdown, mechanical impairment INCLUDED – SIGN AND DRIVE Up to $75.00 benefit maximum Emergency Tow and/or Extrication Service call to tow and/or extricate member’s disable vehicle. 10 mile tow range or up to maximum benefit. INCLUDED – SIGN AND DRIVE Up to $75.00 benefit maximum Emergency LockoutServiceperson or locksmith service call to open locked vehicle INCLUDED – SIGN AND DRIVE Up to $75.00 benefit maximum Flat Tire RepairFlat tire repair expense Up to $15.00 benefit Reimbursed expense Fuel Delivery ServiceDelivery of fuel to member’s vehicle, fuel charges apply Up to $15.00 benefit Reimbursed expense Emergency Ambulance ServiceAmbulance fees to transport member from vehicle accident to hospital Up to $150.00 benefit Reimbursed expense Travel Interruption Protection Lodging or journey continuation while your car is being repaired or if your car becomes disabled more than 100 miles from home. Up to $300.00 Reimbursed expense Map Service Member contacts customer service and requests maps showing the best route to any destination in the U.S. or Canada FREE Traffic Court DefenseFees paid to your attorney to defend you in court on traffic ticket $100.00 Reimbursed expense Legal FeesFees paid to your attorney to collect for damage and/or personal injuries sustained by you in a car accident $100.00 Reimbursed expense

6 Plan Pricing 6 Each plan price is for a 12-month period Plan TypePrice Individual$47.00 Individual + 1*$58.00 Family (up to 4)*$69.00 Family +1 (up to 5)*$80.00 Family +2 (up to 6)*$91.00 *Drivers residing in the same household. Drivers are covered in any vehicle they travel. Family plans offer the best value!

7 Marketing Reimbursements 7 Enrolled credit unions are eligible to earn $5 - $9 per membership – The marketing reimbursement is paid annually – December of each calendar year – Membership renewals eligible for marketing reimbursements Member Price - Individual Member Price - Individual + 1 Member Price – Family Up to 4 Member Price – Family Up to 5 Member Price – Family Up to 6 Member Price$47$58$69$80$91 Credit Union Marketing Reimbursement$5$6$7$8$9

8 Member Experience 8 * Payment options include credit union debit and credit card Member is directed to the LMCU Auto Club page. Member enrolls online via credit union marketing efforts.* Member receives PDF of temporary membership card on screen. Membership kit with membership card and welcome letter arrives in 5-7 days. Member utilizes benefits as necessary. Member renews prior to expiration

9 LMCU Landing Page 9

10 CU Road Pal Microsite 10

11 Member Account Portal 11

12 Membership Card/Welcome Kit Members will receive a temporary PDF membership card on screen immediately following enrollment Members will receive their welcome kit within 5-7 business days after initial enrollment Welcome kit includes – Welcome Letter – Membership card – Terms and Conditions document – Love My Credit Union Rewards All Bundle insert 12

13 Marketing Materials The Love My Credit Union Rewards team has created original marketing materials to promote the program as part of your marketing plan. Marketing materials are available for both individual and bundle programs. All marketing materials are available to enrolled credit unions FREE of charge ! Partner logos Posters Statement inserts Newsletter articles Web banners Emails Social media content Visit www.lovemycreditunion.org/partnercenter to obtain your free bundle and individual partner marketing materials!www.lovemycreditunion.org/partnercenter 13

14 Streamlined Marketing Bundle marketing requirements: One direct-to-member communication each quarter. Banner placement on the website within 30 days of enrollment and continuously thereafter. Lobby materials displayed continuously. If your credit union is also enrolled in the TurboTax program, it must be marketed in Q1 only in addition to the marketing requirements for the bundle program. Individual program marketing requirements: If a credit union chooses not to enroll in a bundle, the following marketing requirements apply for each individual program they are enrolled in: One direct-to-member communication for at least 3 of 4 calendar quarters. Banner placement, home page preferred, within 30 days of enrollment and continuously thereafter. Lobby materials displayed continuously. 14

15 Direct-to-Member Communication Options Quarterly Member Marketing Requirement Options: Quarterly paper statement inserts or e-statement onsert Must reach at least 95% of members. (Text only statement messaging is not acceptable to meet requirement). Direct mail promotion Must reach at least 75% of members. Quarterly newsletter article and/or ad Must reach at least 95% of members. Email marketing message Can be used to fulfill one quarterly requirement if credit union will email to at least 50% of members. If credit union will email to 75% or more members, this tactic can be used multiple times. Program banner and URL link on home banking/online banking pages Must be displayed for at least one quarter. Can only be used to fulfill one quarterly marketing requirement. This option is in addition to the web banner requirement. 15

16 Bundle Options Market Love My Credit Union Reward discounts together as one with multi-partner web banners, inserts, newsletter articles, posters and more! One set of simple marketing requirements Annual non-interest income from Sprint, CU Road Pal, DIRECTV and ADT All Bundle: Includes all of the Love My Credit Union Reward partners – Sprint, TurboTax, CU Road Pal, DIRECTV, ADT, Love to Shop, and Allied Home Bundle: Includes partners with home products and services – Sprint, DIRECTV, ADT, and Allied Invest in America: Includes partners with discounts from U.S. based companies – TurboTax, CU Road Pal, DIRECTV, and Allied 16

17 Enrollment: Easy 4 step process Step 1: Go to www.lovemycreditunion.org/partnercenterwww.lovemycreditunion.org/partnercenter 17

18 Enrollment: Easy 4 step process Step 2: Click on myDashboard and log in using your credentials. New users will be prompted to create a login. 18

19 Enrollment: Easy 4 step process Step 3: Review individual and bundle programs to decide which programs can best help grow your credit union’s core products and services. Click on Enroll for the program(s) you want to enroll in. 19 Enroll

20 Enrollment: Easy 4 step process Step 4: Read over the enrollment form then click submit. You’ll see your credit union is enrolled in myDashboard and receive an instant welcome email. 20

21 Learn More Request an account for Partner Center access to receive Love My Credit Union Rewards communications and program informationPartner Center We have a dedicated team of Client Service Representatives, Client Managers, and National Business Consultants, all here to serve you. Contact us at clientsupport@cusolutionsgroup.comclientsupport@cusolutionsgroup.com 21

22 Promotional Opportunity Promotions are easier and more affordable with CU Road Pal! – Driving Auto Loans – New Membership Welcome – Employee Rewards Through a specially built portal, your credit union can purchase up to 100 CU Road Pal memberships, in one transaction, at a savings of $10 off the member price Plus, you'll still earn marketing reimbursement funds with each membership purchase -- for a combined savings of between 20%-24% 22

23 CU Road Pal Promotional Pricing 23 Buying your promotional memberships is an easy five step process: Log into the Love My Credit Union Rewards Partner CenterPartner Center Click on Credit Union Marketing MaterialsCredit Union Marketing Materials Click on CU Road Pal Marketing Materials Go to the CU Road Pal Promotional Membership Enrollment portal Enter each member's information, up to 100 at a time, and pay by credit or debit card As you plan your next promotion or your 2015/2016 marketing plan, make sure to include CU Road Pal discounted memberships to help drive success. Member Price – Individual Member Price - Individual + 1 Member Price – Family Up to 4 Member Price – Family Up to 5 Member Price – Family Up to 6 Member Price$47$58$69$80$91 Credit Union Promotional Price$37$48$59$70$81 Credit Union Marketing Reimbursement$5$6$7$8$9

24 Promotional Enrollment Portal 24

25 Promotional Enrollment Portal 25

26 Peninsula Best Practice 26 Fall Newsletter

27 Money One Best Practice 27

28 Bethpage FCU 28

29 Summary Comprehensive roadside assistance benefits for your members – Unparalleled service, unprecedented value – “always here when you need us” Great promotional opportunity Credit unions to earn marketing reimbursements 29

30 Contact Information 30 Please contact your National Business Consultant with questions -or- Jessica Lutz CU Solutions Group Direct: 734-793-3573 Jessica.Lutz@cusolutionsgroup.com -or- Client Support 855-607-2300 #2 info@CURoadPal.com


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