Effective communication EngagedEngaged ?

Effective communication

Eye Tracking: Missing Link Eye tracking - objective method of measuring attention by recording eye movements when an individual is looking at a display screen, object or scene. Ability to monitor: – Gaze – Fixations – Sequence of eye movements We can gain quantitative information about what captures attention, causes distraction or is difficult to decipher. Cognitive testing

Time reduced by well-designed interfaces can save £10K to £70K per person-year cost as a result of increased productivity, reduced training costs and minimised user errors (Mantei and John Mylopoulos, 2001).

What are we doing right now? Healthcare Anesthesia Trainee AnaesthetistExpert Anaesthetist

Clinician training heads up display hardware combined with attention based software for ultrasonic guided regional anesthesia

Gap in the market: No UK human factors consultants who specialize in commercial operator eye- tracking Niche position in an untapped market for human factors consultancy, research and evaluation services. Competitors Ability to partner with existing market participants.

Scientific quantitative analysis Human factors eye- tracking Training products Expertise to bring to the commercial market that combines academic knowledge and scientific training with an understanding of commercial needs USP

Customers and Markets. Products and services Training hardware Training software Eye- tracking services Markets Medical Energy Financial Transport Defence Relationships NHS Tayside EDF Morgan Stanley Brookes Bell Thales UK

100% IP Hardware: Patent Operator training Software: Copyright & Trademarks Expertise: Knowhow

Team Founder: Dr Mel McKendrick MA (Hons), Mres, PhD Mentor: Craig Rattray BA CA Clinical Advisor: Dr Graeme McLeod, MD, MB, ChB Technical Advisor: Prof George Corner, BSc (Hons), PhD Require Chairman Advisory Panel– Industry experts CTO CEO?

Funding Required Phase 1 – Product/Software Development £50,000 from Gabriel / SIB £100,000 SMART Key achievements Validation of expert/novice differences Development of automated analysis algorithms Market development Expressions of interest/initial sales

Funding Required 2 Phase 2 / Year 2 – Product Development £150,000 new investment £80,000 SMART R&D Key achievements Develop and test prototype Build infrastructure and team Business development team Develop licensing revenue

Year 1Year 2Year 3Year 4Year 5 £’000s14/1515/1616/1717/1818/19 Turnover01802,0405,4307,660 Projects Licensing005002,5004,500 Hardware001,2002,400 Gross Profit(6)1241,3464,0996, %66.0%75.5%81.9% Overheads (Net) PBT(65)(81)9003,5305,604 FINANCIALS

Exit Strategy

THANK YOU Questions?