IBM Software Group © 2006 IBM Corporation IBM ® Workplace Web Content Management Web Publishing Without Pain!

IBM Software Group © 2006 IBM Corporation The problem of “Publishing” on the Web today Tim - marketing communications specialist Tim has new product information he must post today on the company intranet, extranet and Internet sites. Susan - Webmaster Tim s the information to Susan and asks her to post it on the sites.

IBM Software Group © 2006 IBM Corporation The problem of “Publishing” on the Web today Susan - Webmaster Tim - marketing communications specialist Susan s Tim that she can’t post the information due to workload issues but assures him that she’ll try to post it later this week.

IBM Software Group © 2006 IBM Corporation The problem of “Publishing” on the Web today Tim - marketing communications specialist Tim’s manager, Marie, tells him it’s critical to get all the information up on the sites in the next hour because the announcement time changed. Marie – V.P. Marketing, Tim’s manager Susan - Webmaster

IBM Software Group © 2006 IBM Corporation The problem of “Publishing” on the Web today Tim - marketing communications specialist SarahJohnBob In the meantime, Sarah, John and Bob from sales all Tim because they can’t find the information they need anywhere.

IBM Software Group © 2006 IBM Corporation The problem of “Publishing” on the Web today Tim - marketing communications specialist Marie – V.P. Marketing, Tim’s manager Susan - Webmaster SarahJohnBob Tim s Susan again about the new deadline and asks her to stop everything and post the new information.

IBM Software Group © 2006 IBM Corporation What do you get?  Lost productivity  Frustrating IT bottlenecks & publishing delays  Missed opportunities  Unhappy sellers, partners & customers  Lost $$

IBM Software Group © 2006 IBM Corporation Why do you need a better Web content management solution?  Organizations need the right information to get to the right people at the right time –Sales people need information in a timely fashion to address questions from customers & prospects –Business Partners need information before announcements so they are well prepared  IT resources are stretched too thin! –Homegrown software is costly to maintain –Some have multiple web content management systems to manage  Web content authors experience frustrating Webmaster bottlenecks and publishing delays! –Delays effect the ability to get new products or services to market quickly

IBM Software Group © 2006 IBM Corporation What is IBM Workplace Web Content Management?  Helps customers easily manage Web content –Rapidly develop sites through reusable out-of-the-box components (Lower TCO = faster ROI) –Keep intranet, extranet, Internet websites and portals up- to-date, accurate and in control  Improves productivity & relevance –Easy-to-use interface enables non-technical users to manage Web life cycles, removing IT and Webmaster bottlenecks –Automated workflow ensures accuracy of content –Performance enhancing caching –Dynamic personalized delivery of content by user role and preferences “Allows the right information to get to the right people at the right time, so portals & websites are efficient and effective.” “We dramatically cut the cost of our Web site and made it easier for customers to get new information with a simple, user-friendly environment.” Jorge Sosa – HSBC Mexico

IBM Software Group © 2006 IBM Corporation Why are customers buying Workplace Web Content Management? Tim - marketing communications specialist Tim uses Workplace Web Content Management software to add all the new information in the authoring templates.

IBM Software Group © 2006 IBM Corporation Why are customers buying Workplace Web Content Management? Tim - marketing communications specialist Tim submits the content he just authored in Workplace Web Content Management for approval by his manager. Marie – V.P. Marketing, Tim’s manager

IBM Software Group © 2006 IBM Corporation Why are customers buying Workplace Web Content Management? Tim - marketing communications specialist Marie makes some minor changes to the information in Workplace Web Content Management and submits her approval. Marie – V.P. Marketing, Tim’s manager

IBM Software Group © 2006 IBM Corporation Why are customers buying Workplace Web Content Management? Tim - marketing communications specialist In just minutes, Tim, as a non-technical content expert, is empowered to author the new information for fast publication on his company’s intranet, extranet and Internet sites – without IT or Webmaster bottlenecks! Workplace Web Content Management publishes information on demand in minutes, not days for improved responsiveness to customers, partners, suppliers and employees.

IBM Software Group © 2006 IBM Corporation Summary: Workplace Web Content Management  Helps increase productivity of authors and business users –Non-technical users can create/manage content –Automates the process, eliminates the manual processes and bottlenecks –Incorporates workflow processing...take content review/approval out of  Easy to create / maintain dynamic web site(s) –Delivers personalized content –Embraces standard document management principles –Increases speed and efficiency of site and content deployment  Platform for high-value e-business applications –Scales from pilot to enterprise –Uses and integrates with current business infrastructure –Simplifies ongoing site maintenance