Win/Win: Innovative Corporate Partnerships for Innovative Fundraisers Brock Warner Manager, Development War Child Alden Hadwen Director, Community Engagement.

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Presentation transcript:

Win/Win: Innovative Corporate Partnerships for Innovative Fundraisers Brock Warner Manager, Development War Child Alden Hadwen Director, Community Engagement Aimia Canada Inc.

The Plan: Introductions What is Skills-based Volunteering (SBV) & How to Get Started Case Studies: Meaningful/Valuable Engagement and Participation Takeaways, questions and discussion

Skills-Based Volunteering (SBV) -Why discuss this at a fundraising conference? -Is SBV different from typical volunteer recruitment?

Skills-Based Volunteering Specific to an acquired skill Project based Managed as a partnership Traditional Volunteering Inclusive to all or many Range from very short-term to long Managed by charity

Board recruits Pro bono: - Advisors - Consultants - Legal & Accounting

Skills-Based Volunteering (SBV) -Why discuss this at a fundraising conference? -Is SBV different from typical volunteer recruitment? -Why the specific focus at AIMIA on SBV?

“…by implementing a strategic skills-based volunteering program Canadian companies can effectively – and cost-effectively – build intellectual capital and the skills of employees, all while supporting their communities.” CharityVillage Article September 2014 Link: goo.gl/LFWCDL

“Many businesses have staffs of talented employees who are able, willing and eager to contribute their talents to SBV projects. Generations X and Y employees in particular want the opportunity to make a difference in the world. By offering SBV opportunities, companies can appeal to their expectations.” CharityVillage Article September 2014 Link: goo.gl/LFWCDL

Skills-Based Volunteering (SBV) -Why discuss this at a fundraising conference? -Is SBV different from typical volunteer recruitment? -Why the specific focus at AIMIA on SBV? -How is it going for War Child?

AssessmentPlanningEngagementIntegration Reporting and Evaluation Recognition Source: Volunteer Canada

Other Aimia examples: -Other Aimia Ambassadors -Data Dives with Engineers without Borders, “60 million girls” -Missing Maps project with Medecins sans Frontieres -Human Resources with Centraide

Remember: Take the first step! Help companies take stock of which of their skills can benefit the community Base your ask on research, and be specific with your proposal to the company. Clearly state the desired outcomes for you and the company. Don’t take a company at face value – probe deeper.

Ideas! -Marketing Calendars, Promotional & PR strategies -Data Analysis & Donor Profiling -donor geography -data hygiene -Demographic Analysis -Website analytics review -Branding exercises -Specific/technical research – eg., community impact assessments

More Ideas! -Customer service training -Product and stock management (e.g., merchandise, materials, etc) -Volunteer management -Recruitment