1 Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size More on Ad Comparisons: Sarah Roda, x1160 or Tom Pirovano, Retail Ad Support Across Diagnostic/Diabetes Categories

2 Top Retailers Promoting Diagnostic/Diabetes Categories More on Ad Comparisons: Sarah Roda, x1160 or Tom Pirovano, Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

3 Top Promoted Diagnostic/Diabetes Companies More on Ad Comparisons: Sarah Roda, x1160 or Tom Pirovano, Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

4 Top Promoted Diabetes Care Brands More on Ad Comparisons: Sarah Roda, x1160 or Tom Pirovano, Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

5 Recent Retailer Ads for Blood Glucose Monitors Walgreen Company - Chicago, IL - 04/03/ pg 15 Fred Meyer Stores - Seattle, WA - 04/03/ pg 3 Rite Aid - Philadelphia, PA - 04/17/ pg 4 Price Chopper (Golub) - Hartford, CT - 04/03/ pg 10 Kroger Stores - Atlanta, GA - 04/10/ pg 3 Kinney Drugs - Syracuse, NY - 04/10/ pg 13 Fry's Food & Drug Stores - Phoenix, AZ - 04/06/ pg 3 Shoppers Drug Mart Limited - Mississauga, ON - 04/17/ pg 8 Thrifty White Drug Stores - Minneapolis, MN - 04/17/ pg 10 Jewel-OSCO - Chicago, IL - 04/20/ pg 19

6 Top Promoted Blood Pressure Monitor Brands More on Ad Comparisons: Sarah Roda, x1160 or Tom Pirovano, Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

7 Recent Retailer Ads for Blood Pressure Monitors Rite Aid - Philadelphia, PA - 04/10/ pg 2 Kroger Stores - Atlanta, GA - 04/03/ pg 3 Lewis Drug - Sioux Falls, SD - 04/03/ pg 9 Thrifty White Drug Stores - Minneapolis, MN - 04/17/ pg 10 Walgreen Company - Chicago, IL - 04/24/ pg 11 Bartell Drug Company - Seattle, WA - 04/10/ pg 14 Zellers - Mississauga, ON - 04/03/ pg 15 Shopko Stores - Madison, WI - 04/03/ pg 19 Kerr Drug - Raleigh, NC - 04/03/ pg 6 Navarro Discount Pharmacies - Miami, FL - 04/06/ pg 11

8 Top Promoted Pregnancy Test Kit Brands More on Ad Comparisons: Sarah Roda, x1160 or Tom Pirovano, Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size

9 Recent Retailer Ads for Pregnancy Test Kits Kinney Drugs - Syracuse, NY - 04/17/ pg 17 Rite Aid - Philadelphia, PA - 04/17/ pg 5 Rite Aid - Philadelphia, PA - 04/24/ pg 4 Pharma Plus Drugmarts Ltd. - Mississauga, ON - 04/03/ pg 3 Lewis Drug - Sioux Falls, SD - 04/03/ pg 9 Rite Aid - Philadelphia, PA - 04/03/ pg 4 Zellers - Mississauga, ON - 04/10/ pg 25 CVS - Boston, MA - 04/03/ pg 10 Jewel-OSCO - Chicago, IL - 04/20/ pg 18 Kinney Drugs - Syracuse, NY - 04/24/ pg 5

10 Top Promoted Thermometer Brands More on Ad Comparisons: Sarah Roda, x1160 or Tom Pirovano, Source: ECRM Ad Comparisons 52-Weeks Ending 4/23/2011 U.S. & Canadian Retailers Ad Support Weighted By Retailer Size