+ THE USER EXPERIENCE OF PREDICTIVE ANALYTICS IN THE (CONSUMER) INTERNET OF THINGS © 2015 PARC Mike Kuniavsky O’Reilly Experience Design for the IoT May.

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Presentation transcript:

+ THE USER EXPERIENCE OF PREDICTIVE ANALYTICS IN THE (CONSUMER) INTERNET OF THINGS © 2015 PARC Mike Kuniavsky O’Reilly Experience Design for the IoT May 20, 2015 BEHAVIOR

+ O’Reilly Experience Design for the IoT

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+ SERVICE AVATARS: THE MODEL FOR B2C IOT O’Reilly Experience Design for the IoT 2015

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APPLIANCES TERMINALS O’Reilly Experience Design for the IoT

Laptop AVATARS O’Reilly Experience Design for the IoT

SERVICE AVATARS O’Reilly Experience Design for the IoT

O’Reilly Experience Design for the IoT

O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

O’Reilly Experience Design for the IoT

O’Reilly Experience Design for the IoT

+ B2C IOT SERVICES O’Reilly Experience Design for the IoT 2015

+ 18

+ O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

+ PREDICTIVE BEHAVIOR, ENABLED BY MACHINE LEARNING, IS THE KEY TO THE BUSINESS MODELS OF MOST B2C IOT PRODUCTS O’Reilly Experience Design for the IoT 2015

+ 22

O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

+ O’Reilly Experience Design for the IoT

+ ISSUES WITH THE UX OF PREDICTIVE ANALYTICS O’Reilly Experience Design for the IoT 2015

+ ISSUE 1: EXPECTATIONS OF AUTONOMOUS BEHAVIOR O’Reilly Experience Design for the IoT

+ ISSUE 2: UNCERTAINTY O’Reilly Experience Design for the IoT

+ ISSUE 3: CONTROL O’Reilly Experience Design for the IoT

+ FOUR PATTERNS FOR ADDRESSING PREDICTIVE UX ISSUES O’Reilly Experience Design for the IoT 2015

+ PATTERN 0: HAVE A USER STORY FOR EVERY STAGE OF PREDICTION Acquire Extract Classify Model Train Behave O’Reilly Experience Design for the IoT

+ PATTERN 1: SET BEHAVIOR EXPECTATIONS O’Reilly Experience Design for the IoT

+ 37 O’Reilly Experience Design for the IoT 2015

+ PATTERN 2: EXPLAIN WHEN A STATE HAS CHANGED OR IS GOING TO CHANGE O’Reilly Experience Design for the IoT

+ PATTERN 3: CREATE CLEAR WAYS FOR PEOPLE TO ADJUST THE PREDICTIVE BEHAVIOR O’Reilly Experience Design for the IoT

+ PATTERN 4: SUPPORT PEOPLE, DON’T REPLACE THEM O’Reilly Experience Design for the IoT

+ ANTIPATTERN: DON’T MAKE PEOPLE DO ALL THE TRAINING, THEY WON’T O’Reilly Experience Design for the IoT :111:261:36 1:471:592:25 2:382:57…

+ IT’S NOT ABOUT THE THINGS O’Reilly Experience Design for the IoT 2015

+ The wheel is an extension of the foot. The book is an extension of the eye. Clothing is an extension of the skin. Electric circuitry is an extension of the central nervous system. — Marshall McLuhan, The Medium is the Massage,

+ Thank you! Mike O’Reilly Experience Design for the IoT 2015