Adviser 黃光渠教授 Group Member 呂孟原 黃亮勻 杜拉蒙 American Multinational Telecommunications Corporation

OutlineOutline CPM (Competitive profile matrix ) SWOT analysis IEM (Internal external matrix analysis )

CPM

Strengths-S 1.Wide service coverage in America. 2.Low churn rate. 3.Large customer base. 4.4G (LTE) offers high speed service. 5.Increasing wireline data service revenue. 6.Upgrade equipment of wireline data service. 7.Increasing liquidity and capital resource. SWOT analysis

Weaknesses-W 1.Decreasing ARPU. 2.High service Charge. SWOT analysis

Opportunities-O 1.Increasing wireless Service Market. 2.Globalization of telecommunication. 3.Interest rates decline in America Securities markets. 4.Oversea investment in Europe. SWOT analysis

Threats – T 1.Decreasing wireline voice market. 2.Economic environment will be worse. 3.More competitors in telecommunication market. 4.Change in interest rates and foreign currency exchange rates. 5.Increasing cost for litigation and government investigation. 6.Change in the technology increase competitors and capital costs. SWOT analysis

Strategies S1,S3,O4: Keep managing the nation’s largest Wi-Fi network with a large customer base, while offering better wireless service in America, and focus on an international expansion opportunities with more profit for the company. SWOT analysis

Strategies S2,S3,T2: The saturation of the US markets and economic slowdown, make to the company offer favorable service to the faithful customer, and keep a large customer base. SWOT analysis

IEMIEM

IEMIEM Compa ny Revenu e (billion) EBITDA (billion) EBIT (billion) EBIT/ Revenu e Market share IFE scores EFE scores AT&T %45.74% Verizon %41.58% Sprint %12.69% Total %

IEMIEM Strategies AT&T: 1.Expand the coverage of wireless, like 4G. 2.Upgrade the equipment of fiber optics, like U-verse. 3.Make some investment and cooperation in other countries’ large telecommunication company.

IEMIEM Strategies Verizon: 1.Upgrade the equipment of FiOS. 2.Making 4G service quality better and decreasing service payment of customer. 3.Keep cooperating with other countries’ telecommunication companies, like Vodafone.

IEMIEM Strategies Sprint: 1.Maintain the service quality of wireless. 2.Cancel the departments that have a lot of loss.

Thanks for your attention. Q&A