Sports & Entertainment Marketing Mr. Bernstein Class Outline February 2013.

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Presentation transcript:

Sports & Entertainment Marketing Mr. Bernstein Class Outline February 2013

Sports & Entertainment Marketing Mr. Bernstein Course Goals Teach Marketing concepts via the sports and entertainment industries. Develop understanding of marketing theories and concepts that apply to sports and entertainment industries. Apply this knowledge in marketing strategies. 2

1. Course Outline – A. Unit 1: – B. Unit 2: Marketing College Athletics, Recreational Activity and Professional Sports; The Role of Agents; Marketing Products and Services through Sports; and Endorsements – C. Unit 3: The Role of Public Images and Community Service; Sports Camps; Global Reach of Sports; and Careers in Marketing Sports – D. Unit 4: Distribution, Profit, Technologies and Careers in Entertainment 3 Sports & Entertainment Marketing Mr. Bernstein

1. Course Outline, cont. – E. Unit 5: Recreational Sports Marketing; Resort/Theme Park Marketing; and Careers in Recreation Marketing – F. Unit 6: Marketing Promotion Techniques; Essentials of Marketing Research; Basic Elements of a Marketing Plan; Measuring Business Success – G. Unit 7: Contracts and Law in Sports and Entertainment; Role of Labor Unions in Sports and Entertainment; and Basics of Product Licensing 2. Textbook – A. Sports and Entertainment Marketing, 2001, Kaser and Oelkers. 4 Sports & Entertainment Marketing Mr. Bernstein

3. Classroom Routine – A. Daily Structure – B. Behavior – C. Electronic Devices 4. Grading – A. 30% Quizes / 20% Exams / 30% Projects / 10% Homework / 10% Class Participation 5. Makeup Policy – A. Tests and Quizes must be made up following day – B. Plan ahead 5 Sports & Entertainment Marketing Mr. Bernstein

6. EI (Extra Instruction) – A. Before or After school – arrange with me – B. Extra effort will be considered 7. Additional Opportunities – A. Investment Club – B. FBLA – C. Business Academy 6 Sports & Entertainment Marketing Mr. Bernstein

8. Evacuation Procedure 7 Sports & Entertainment Marketing Mr. Bernstein