v5 THE MOTOROLA FX7500 Alejandra Forero DSC RPM BUSINESS-CLASS FIXED RFID READER
PAGE 2 FX 7500 All-new high performance Motorola RFID RadioTechnology Next Generation Business-Class Fixed RFID Reader KEY FEATURES FASTER – Tags/ Sec HIGHER – Sensitivity and Excellent noise rejection INTELLIGENCE- Adaptive intelligent HIGHER - Security ENHANCE – Communication PRICE – Same as FX7400 Reduce time and labor cost Reduce Power Reduce Errors when scanning Reduce Time searching tags Implementation cost savings CUSTOMER BENEFITS
PAGE 3 ONE PAGE OFFERINGS TECHNOLOGY -Adaptive Intelligence -High Sensitivity -Noise Reduction -Echo Cancellation -Fast Read rates CONNECTIVITY -Ethernet with auto negotiable -USB ports -Bluetooth -Wi-Fi ARCHITECTURE -GPIO -Linux OS -256 MB RAM -512 MB Flash -Defense grade security POWER PoE/ PoE + +24V DC Power Lower Power Idle Mode SOFTWARE -EMDK -RFID 3 API -C, JAVA (Host + Embedded) -.NET (Host only) -Customization STYLE -Compact -LED Lights -Easy mounting -Standard Plugs BUY MORE, PAY LESS
KEY SELLING POINTS WORKS BETTER, COST LESS Offers up to tags/sec tag reads and excellent dense reader performance at FX7400 price MOTOROLA DESIGNED RADIO TECHNOLOGY Higher sensitivity, improved interference rejection and echo cancellation LESS TO BUY, LESS TO DEPLOY AND LESS TO MANAGE -Optimize your customer´s RFID read field -Fewer devices means faster and simpler deployment -Flexible network architecture is SW upgraded 2 AND 4 PORT CONFIGURATION OPTIONS
PAGE 5 PRODUCT POSITIONING FX7400 VS. FX Superior performance 2. Adaptive Intelligence 3. Wireless communication 4. Faster, Flexible Platform 5. Higher security 6. Powering Options – Low power mode 7. High Capacity, GPIO PERFORMANCE List Price (USD) FX7400 FX7500 FX9500 $1285* DESCRIPTIOND1LIST PRICE 4-port Gen2 RFID reader1A$ port Gen2 RFID reader1A$ $1695* *4 ports reader price FX7400 EOL- JUNE 30, 2014 JUNE 30, FX7400 and FX7500 share same host based API (“RFID3”) retaining host application compatibility. 2. For embedded application development migration from FX7400 to FX7500 please visit our website for SDK and detailed application development notes to write applications in C or Java 3. FX7500 is compatible with all FX7400 accessories. MIGRATION PLAN
PAGE 6 FIXED READER PORTFOLIO PERFORMANCE List Price (USD) FX7500 FX9500 $1285* $1695* *4 ports reader price Business Industrial FX port FX port FX port FX port FX9500FX7500 LIST PRICE$ 1695 – 4 Port $ 1995 – 8 Port $ 1285 – 4 Port $ 1185 – 2 Port ENVIRONMENTUp to moderately dusty environments such as DCs, Warehouses Carpeted space, in-store retail, office environment with relatively clean spaces APPLICATIONSIndustrial – Rugged, Performance intensive, dense tag environments (case/item-tagged pallets), Dock-Doors Specialized apps – Supply Chain, T&L Business Class - High-performance in a wide variety of horizontal applications where sealing is not essential - Asset Management, In-store retail & Office Environments OTHERSIP-53 Sealed Bistatic / Monostatic Operation No Sealing Monostatic Operation
WHO IS OUR COMPETITION?? FX PORT READER IMPINJ R420 ALIEN 9680 ALIEN COST LESS 2 PORT READER Limited performance Lower performance No available Same 4 Port performance FIGHT POINTS GPIO Limited current (100mA) External GPIO box to drive high current TLL only no optical isolated No Specs Optical Isolated WIRELESS COMUNICATION WIFI + BLUETOOTH No support WIFI + BLUETOOTH SECURITY No FIPS or TAA FIPS FORM FACTOR Metal Box Business class Design Metal Box MEMORY Limited Limited - 64 MB/ 64 MB 512 MB Flash/ 256 MB RAM Limited - 64 MB/ 64 MB No FIPS or TAA PoE Yes No Yes No USB Yes No Yes No More Expensive Affordable
TARGET MARKETS Retail Stock control Warehouse management Price audits/changes Store receiving Inventory management Replenishment IT assets and data centers Capital equipment Medical devices and equipment Records/documents Tools Library management Laboratory equipment Returnable and reusable assets Stock control Warehouse management Price audits/changes Store receiving Inventory management Replenishment Applications Asset Management Heathcare / Pharma Government Records/document tracking applications Asset tracking / Guns Tracking Inventory Management
RETAIL APPLICATIONS
PAGE 10 HEALTHCARE APPLICATIONS
PAGE 11 CROSS SELLING
PAGE 12 PRODUCT AVAILABILITY REGIONCOUNTRYSTATUS NOLAColombiaApproved VenezuelaApproved Puerto RicoApproved MEXICOMexicoApproved SOLAArgentinaMid June ChileNew Legislation / Not applicable BRAZILBrazilMay
PAGE 13 Model Number FX7500 Orderable Jan 08, 2014 First Customer Ship Jan 15, 2014 Region Availability North America, EU (Starting in Jan 2014) Configurations FX A50-US4-port, US$ 1,285 FX A50-US2-port, US$ 1,185 FX A50-WR4-port, WR$ 1,285 FX A50-WR2-port, WR$ 1,185 CLASS 2 (NA, LA, APAC) ; 4 (EMEA) Discount Category 1A Product Manager Altaf Mulla CONFIGURATION OPTIONS
PAGE 14 SERVICES FOR LATAM ENTERPRISE MOBILITY SERVICES SERVICE DESCRIPTION TIME OF PURCHASE LENGTH OF COVERAGE SERVICE PART NUMBER Service from the Start Advance Exchange Support Advance replacement of devices requiring repair Comprehensive Coverage Full access to technical support resources Rights to download software releases and supporting documentation Up front with the hardware (prepaid) or within 30 days thereafter Three years SXB-FX Advance Exchange Support Anytime Three years One year AXB-FX AXB-FX Service from the Start On Site System Support Fast response time; field service representative responds on site next business day Full access to technical support resources Rights to download software releases and supporting documentation Up front with the hardware (prepaid) or within 30 days thereafter Three years SOB-FX On Site System SupportAnytime One year SOB-FX Enterprise Mobility Software Support Full access to technical support resources Rights to download software releases and supporting documentation Anytime One year SWS-EMFRDR SWS-EMFRDR SWS-EMFRDR Three years SWS-EMFRDR SWS-EMFRDR SWS-EMFRDR
FX7500 RESOURCES LMS Training Courses: Product Overview for FX7500 RFI1002 OLT | 1 Hour Marketing Assets & Sales Tools
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