The Importance of Stakeholders American Association of Community Colleges Funded with a grant from The Atlantic Philanthropies 1

2 Presentation Slide Area Attendee List Chat Room

Submitting Questions  To submit a question or comment, type the question in the text field and click the arrow button.  Please enter the name of the person to whom the question is directed.  Your name, the text “Submitted Question,” and your question will appear in red on your screen, indicating successful submission.  Questions are directly transmitted to presenters—no other participants will see your questions. 3 Text Field Arrow Button

Practice: Attendance Poll In the chat room, please type your name, the name of your organization, your location, and the number of people attending with you today. 4

Access to Webinar Materials Today’s session will be recorded and made available on the Plus 50 website: 5

Presenter 6 Tracy Reilly Kelly, MST Continuing Education Program Manager, Corporate and Continuing Education Clark College, Vancouver, WA

Presenter Paul Hutchins, Ed.D. Dean, Educational Centers and Economic Development Santa Fe College Gainesville, FL 7

Moderator Mary Sue Vickers Director, Plus 50 Initiative, American Association of Community Colleges 8

Learning Objectives By the end of today’s webinar, you will be able to:  Recognize the value of broad partnerships to the successful development and deployment of a Plus 50 program.  Effectively engage stakeholders through active participation in Plus 50 programming at their community college.  Identify and discuss the value of an advisory group to Plus 50 program outcomes. 9

12 Tips for Developing and Deploying Your Plus 50 Program 1.Involve your President and Senior Administrators. 2.Determine your audience. 3.Conduct a needs assessment. 4.Assess your resources. 5.Know your community. 6.Convene a planning or advisory board. 7.Form community partnerships. 8.Set program goals and objectives. 9.Secure Funding. 10.Develop an evaluation plan. 11.Create an infrastructure for your program. 12.Participate in training and networking opportunities. 10 Visit

1.Conduct a needs assessment. 2.Tailor admission requirements and financial aid programs to Plus 50 students. 3.Provide a point-of-contact faculty member for Plus 50 students. 4.Avoid using words like senior, old, and elder. 5.Prepare counselors to deal with Plus 50 student needs. 6.Offer short-term courses in condensed blocks of time. 7.Coach faculty and adapt classrooms. 8.Develop a targeted marketing plan. 9.Partner with organizations that serve Plus 50 students. 10.Cultivate support from the CEO and across academic divisions. The Top 10 Things You Can Do to Become Plus 50 Friendly 11

The Common Thread Partnerships within your community college and with key community members are essential to a successful Plus 50 program! 12

Panel Discussion What achievements have you made that serve as models for success with Plus 50 stakeholders? Tracy Reilly-Kelly Raised $150k from The Clark College Foundation to support the Mature Learning Programming. Engaged additional community stakeholders for support. Paul Hutchins Gathered support from key individuals within the community college, including the CEO 13

What is a Stakeholder? Stakeholders are key partners that can help support, fund, and sustain a Plus 50 program. Internal and External stakeholders are equally vital! 14

Who are Your Internal Stakeholders? In the chat room, please identify the individuals within your community college who are most likely to become key stakeholders in Plus 50 programming. 15

Key Internal Stakeholders College President Public Information Officer Trustees Deans Department heads Faculty Admissions, registration, counseling, and advising personnel Currently enrolled Plus 50 students 16

Poll: Did the list on the previous slide identify potential internal stakeholders that you may NOT have considered? A.Yes. I never considered any of these individuals as potential stakeholders. B.Yes. I considered some, but not all, of the individuals on this list as potential stakeholders. C.No. This list is identical to the list I created in the chat exercise. 17

Who are Your External Stakeholders? In the chat room, please identify the individuals within the broader community who are most likely to be key stakeholders in the Plus 50 program. 18

Key External Partnerships Plus 50 population not currently enrolled Workforce Investment Board (WIB) and staff One-Stop managers Economic developers Elected officials AARP, SCORE chapters, and Area Agency on Aging Chambers of Commerce Employers and associations Foundations and philanthropies Libraries, recreation departments, local museums Senior centers 19

Poll: Did the list on the previous slide identify potential external stakeholders that you may NOT have considered? A.Yes. I never considered any of these community members as potential stakeholders. B.Yes. I considered some, but not all, of these community members as potential stakeholders. C.No. This list is identical to the list I created in the chat exercise. 20

Key Resource! National Survey: Make Use Of Partnerships with Outside Organizations to Create Additional Capacity 21 _for_Community_Colleges.pdf

Engaging Your Stakeholders Present a vision of how the community at large will be affected by Plus 50 programming. 22

Engaging Your Stakeholders, continued Share plans, listen to feedback, and communicate the progress of the program. Identify the role stakeholders will assume. 23

Panel Discussion How have you engaged and sustained your stakeholder partnerships? 24

Stakeholders as Stockholders! Stakeholders want to know how their investment in and support of the Plus 50 program benefits them! 25

Questions & Answers Please enter any questions you have about the content covered in today’s session in the chat room. 26

Best Practices Form partnerships with key individuals within your community college, particularly with the College President. Engage members of the broader community as stakeholders and stockholders. Present a vision of how the broader community will be affected by a successful Plus 50 program. Communicate regularly with stakeholders. Identify the role stakeholders will assume. 27

Let Us Help You! Tracy Reilly-Kelly, MST Continuing Education Program Manager Corporate and Continuing Education Clark College Phone: (360) Paul Hutchins, Ed.D. Dean, Educational Centers and Economic Development Santa Fe College (352) Mary Susan Vickers Director, Plus 50 Initiative American Association of Community Colleges (T) ext

For More Information 29

To View a Recording of this Webinar 30 Today’s session has been recorded and is available on the Plus 50 website:

Future Events 31  If You Build It: Promoting Your Program for Adult Learners (11/05/2009; 3:00pm EST)  Understanding the Particular Needs of the Adult Learner (11/19/2009; 3:00pm EST)  Creating and Sustaining Your Program for Adult Learners (12/03/2009; 3:00pm EST)

Thank You! 32