Charlotte County Fourth Quarter 2014 Tourism Presented to: Charlotte Harbor Visitor and Convention Bureau Research Data Services, Inc. February 24, 2015

Research Data Services, Inc Fourth Quarter October – December 2014

Research Data Services, Inc Key Visitor Metrics (Oct. – Dec. 2014) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) Oct. – Dec 2014: 59,200 people CY 2014: 351,600 people Estimated Number of Visitors Oct. – Dec 2014: $51,275,100 CY 2014: $296,016,500 Estimated Direct Expenditures Oct. – Dec 2014: $78,194,500 CY 2014: $451,425,100 Total Economic Impact

Research Data Services, Inc Key Visitor Metrics (Oct. – Dec. 2014) (Overnight Visitors Staying in Charlotte County Commercial Lodgings) 2.4 people Average Immediate Party Size 6.7 nights Average Length of Stay in Charlotte $2, Average Party Budget

Research Data Services, Inc Visitor Origin Distribution (Oct. – Dec. 2014)

Research Data Services, Inc Charlotte Q Visitor Zip Code Mapping (Oct. – Dec. 2014)

Research Data Services, Inc Charlotte County OccupancyADR 2013 * *2014 October46.9%51.0%$75.18$80.57 November December Oct. - Dec. Average47.6%52.1%$75.58$78.08 Smith Travel Research Occupancy * 2013 Update

Research Data Services, Inc Purpose of Trip (Multiple Response) Q Vacation/Getaway85.4% To Visit with Friends/Family29.2 Business/Meeting8.2 A Kayaking Trip6.6 Family Events6.3 Golf/Tennis Trip4.9 A Fishing Trip4.6 A Boating Trip4.2

Research Data Services, Inc Types of Websites Consulted for Travel Information (Multiple Response) Q Destination Sites50.2% Hotel Websites49.1 Airline Websites43.8 Review/Rating Sites (i.e., Trip Advisor, Yelp, etc.) 40.7 Booking Sites (i.e., Travelocity, Expedia, etc.) 37.5 Mapping Sites (i.e., Map Quest, Google Maps, etc.) 30.7 Restaurant Websites28.5 Rental Car Websites25.0 Daily Deal/Coupon Sites (i.e., Groupon, Living Social, etc.) 17.1 Social Networking Sites (i.e., Facebook, Twitter, Pinterest, etc.) 16.0

Research Data Services, Inc Booked on the Internet for Trip (Prompted)

Research Data Services, Inc Charlotte Messaging 40.3% Seen/Read/Heard Charlotte Message 78.1% Influenced (Base: Resp. who saw/read/heard msg.)

Research Data Services, Inc How Visitors Travel to Charlotte

Research Data Services, Inc Airports Deplaned (Visitors who flew)

Research Data Services, Inc Repeat Charlotte County Visitation 2.1% of Q visitors are visiting Florida for the first time.

Research Data Services, Inc How First Learn About Charlotte (Multiple Response) Q Recommendation59.9% Internet38.2 Brochure/Visitor Guide14.6 Magazine/News Story8.3

Research Data Services, Inc Type of Lodging Used

Research Data Services, Inc Party Composition (Multiple Response)

Research Data Services, Inc Activities Enjoyed in Area (Multiple Response) Q Dining Out86.6% Beach83.6 Relaxing78.7 Walking on the Beach69.7 Shopping59.0 Reading56.9 Pool55.6 Swimming52.3 Shelling43.6 Visiting with Friends/Relatives37.2 Fishing26.2 Bars/Nightlife23.5 Bird Watching19.5 Boating17.9 Golfing15.5

Research Data Services, Inc Satisfaction/Plan to Return 92.9% of Q visitors plan to return to the area.

Research Data Services, Inc Demographics Q Average Age56.2 years Median Household Income $102,064

Research Data Services, Inc Charlotte Comments Love its quaintness. Close to home, affordable. Fabulous, unspoiled beaches. Great escape from the cold. Old Florida. Great quiet place. It's a great family vacation place; lots to do. Best beaches in the world. Relaxing, safe, clean, and friendly. Great restaurants and shops. Very pretty area, lots to do, even on rainy days. Quiet spot, great place to unwind and relax. Friendly, affordable luxury. Great place away from crowds and congestion. A real community, not a resort. It is beautiful, carefree, warm, relaxing place to be and visit.

Research Data Services, Inc Charlotte Comments

Thank You!!