SEMI 1.00 Exam Review

Professional sports teams benefit their surrounding community by A. endorsing local political candidates. B. attracting tourist dollars. C. hiring handlers to make sure athletes behave. D. making seat licenses available to season ticket holders.

B

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact. A. total B. indirect C. fiscal D. direct

C

When a professional football expansion team is established in a community, the economic impact might result in A. business closures, job layoffs, and high inflation rates. B. more tourism, lower tax rates, and high interest rates C. increased job creation and more consumer spending. D. higher tax rates and fewer financial investment opportunities.

C

A unique characteristic of the sport industry is that it seeks to attract markets that A. demand mostly tangible products B. have consumers with artistic talent C. include spectators and participants D. are concerned with environmental issues

C

The core benefits to customers who purchase sport products include entertainment, health, and A. promotion B. independence C. achievement D. adaptability

C

Which of the following usually is a characteristic of the sport/event industry: A. Manages a worldwide media network B. Communicates with a limited audience C. Provides products that are different for each consumer D. Employs only those people who have athletic ability

C

A characteristic of an event is that it is produced and consumed A. during planned intervals B. at the same time C. by the same group of people D. in unemotional ways

B

One characteristic of event marketing involves promoting and selling a(n) A. tangible product B. unique experience C. nonperishable item D. physical appeal

B

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing. A. target B. mass C. event D. direct

C

Which of the following is an example of marketing the sport event: A. holding a race for a charitable organization B. selling food products to a concession stand C. delivering exercise bikes to retailers D. distributing information about a NASCAR race

D

Which of the following help create the excitement and enthusiasm that make the games what they are: A. team owners B. coaches C. trainers D. spectators

D

One of the main differences between professional and amateur athletes is that for professionals , the game is often A. their occupation B. closed to the public C. free of charge D. played for enjoyment

A

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of A. labor unions B. trade associations C. sanctioning bodies D. professional societies

C

A person responsible for matching up corporations with events that reach their target market has a career in A. sponsorship management B. sales promotion C. hospitality D. advertising sales

A

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility: A. Researching the target audience B. Conducting test drives C. Taking ticket orders D. Buying commercial time on television

D

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization: A. Promotions B. Advertising C. Media relations D. Community relations

C

Which of the following marketing activities involves responsibility for a sport organization's licensing activities: A. Community relations B. Public relations C. Sales D. Merchandising

D

Which of the following statements regarding direct-mail marketing campaigns is true: A. They should contain detailed data. B. They are highly cost-efficient. C. They are easy to track. D. They should include a call to action.

D

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand A. awareness. B. image. C. image extension. D. loyalty.

B

Most sport/event products are classified as A. pure goods. B. pure services. C. a combination of goods and services. D. a combination of rented and owned-goods services.

C

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product. A. inconsistent B. perishable C. tangible D. consistent

A

A baseball game broadcast on the radio is an example of A. a nonsport B. owned-goods service C. a sporting good. D. sport media.

D

When a telephone customer's order includes detailed information concerning the order, the salesperson should A. refer the customer to the manager. B. remember what the customer is saying. C. write down the information. D. tell the customer to order in person.

C

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value. A. financial B. entertainment C. economic D. physical

B

One of the primary reasons that people are motivated to attend arena football games is the A. instant-replay feature B. affordable ticket prices. C. low scores. D. prime-time, network television exposure

B

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family? A. cultural norms and values B. class and gender relations C. popular athletes D. significant others

D

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to A. help pay for construction expenses. B. honor a former student-athlete. C. create publicity for the new facility. D. encourage fans to attend sports events.

A

What might a sports organization offer a business to encourage that business to sponsor an event? A. naming rights B. percent of profits C. partial ownership D. Free advertising

A

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it A. usually increases spectator fan-base loyalty levels. B. is the least expensive way to create name recognition. C. reduces the need to engage in other promotional activities. D. provides exclusivity and has potential to maximize exposure.

D

Athletes are often considered to be particularly effective promoting products related to their A. education. B. background. C. sport. D. lifestyle.

C

A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of A. cross-promotion. B. public relations. C. team-building. D. personal selling.

A

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n) A. personal observation B. testimonial C. interview D. sales presentation

B

1. Which of the following are characteristics of a sporting event: (5 points) a. Intangible and perishable b. Inexpensive and regional c. Unlimited and costly d. Unchanging and scarce

1. a Intangible and perishable 1. a Intangible and perishable. The sporting event is a sport product that is unique because of its characteristics. It is mostly intangible because it is not a physical product. It is also perishable because once it is over, it is gone forever. Not all sporting events are inexpensive; some are very costly. Sporting events may be regional, local, or national. They are limited because there are only so many of them; however, they are not scarce. Each event is different. (5 points)

2. What must be present for a sporting event to take place? (5 points) a. Amateurs c. Athletes b. Professionals d. Spectators

2. c Athletes. The athletes are the players who make the game or activity happen. Without the players, there would be no event. The athletes might be professionals or amateurs. Some sporting events take place without spectators; however, many would not take place if there were no spectators. (5 points)

3. What type of sporting goods are you purchasing when you buy a hat that features the logo of the Miami Dolphins? a. Team uniforms b. Licensed merchandise c. Novelty items d. Athletic equipment

3. b Licensed merchandise 3. b Licensed merchandise. Licensed merchandise is all the products that a manufacturer makes and distributes for sale as a result of an arrangement with a sports organization that authorizes the manufacturer to use the organization’s name or logo on various products. Licensed merchandise is one category of sporting goods that are the tangible, manufactured products that are sold and used within the sports industry. Team uniforms are worn by the athletes. Novelty items are other types of licensed merchandise such as mugs, pens, and banners that feature the name or logo of a sports organization. Athletic equipment is the gear needed to play a sport, such as bats. (5 points)

4. Participating in an exercise class at the local health club is an example of (5 points) a. taking lessons. c. weight lifting. b. improving skills. d. personal training.

4. d Personal training. Personal training is the sport product that involves doing something to better yourself in a sport. It might include participating in an exercise class, lif ting weights, taking lessons to improve skills, orobtaining the help of professionals. Whether you’re a professional or an amateur, you have some type of training. (5 points)

5. When you read a magazine article about a star athlete, you are using the product of (5 points) a. advertising media. b. promotional records. c. marketing data. d. sports information.

5. d Sports information. Sports information is the sports product that gives you news about teams, events, schedules, and statistics. Sources of sports information include magazines, local newspapers, television, and the Internet. Advertising media are the channels of communication used by businesses for delivering promotional messages to target groups of consumers. Promotional records are documents containing information about various types of communications that businesses use to inform, persuade, or remind customers of their products. Marketing data are information about marketing activities. (5 points)

6. What do the unorganized participants in sports have that the organized participants do not have? (5 points) a. Professional status b. Freedom from rules c. Regulated teams d. Specific times to participate

6. b Freedom from rules. Unorganized participants in sports have freedom that organized participants do not have. There is no organization or group that gives them rules to follow. They are free to participate whenever they want, for as long as they want, and in any way they want. Organized participants may be amateurs or professionals. They often belong to regulated teams and have specific times to participate. (5 points)

7. The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of (5 points) a. sanctioning bodies.. b. trade associations. c. labor unions d. professional societies.

7. a Sanctioning bodies. Sanctioning bodies are the groups or organizations that regulate sports and the sports participants. They establish the rules that the athletes must follow. For example, the National Collegiate Athletic Association (NCAA) regulates college athletes, and the Professional Golfers’ Association (PGA) governs professional golfers. A trade association is a group of persons in the same industry or geographic area who form a society to solve their common problems. A labor union is a group of workers who have joined together for a common purpose to improve the terms and conditions under which they work. A professional society is a group of persons in the same profession who form an organization to further their common interests. (5 points

8. One of the main differences between professional and amateur athletes is that for the professionals, the game is often a. played for enjoyment. b. closed to the public. c. free of charge. d. their occupation.

8. d Their occupation. Professional athletes are paid, and in many cases, playing the game is their occupation. Whether they are minor league players or major league players, they are compensated for their work. Many professional athletes dedicate their lives to their chosen sport and play for as long as they are physically able. Examples of professionals for whom the game is their occupation are Sammy Sosa, Shaquille O’Neal, and Eddie George. Amateurs usually play for enjoyment, and many of their events are not attended by the public. Games played by professionals are often expensive to attend rather than free. (5 points)

9. Which of the following help create the excitement and enthusiasm that make the games what they are: (5 points) a. Trainers c. Spectators b. Coaches d. Team owners

9. c Spectators. These participants are the observers, or fans, of the sporting event. They are as important a part of the event as the athletes themselves. The fans who attend games help create the excitement and enthusiasm that make the games what they are. These fans also contribute to the overall experience of those who watch or listen to the games by way of television or radio. Trainers and coaches work with the athletes. They are not the ones who create excitement and enthusiasm. The team owners do not create excitement and enthusiasm.

10. The businesses that make the sporting events available to those who cannot attend in person are (5 points) a. radio announcers. b. corporate consumers. c. team owners. d. stadium managers.

10. b Corporate consumers. Corporate consumers are the businesses that have a financial interest in the sport. They include the businesses that make the events available to those who cannot attend in person by purchasing the right to broadcast the event. These businesses often spend millions of dollars for the right to air popular sports because they attract a large viewing audience. Radio announcers work for one of the media that broadcast sporting events. Team owners and stadium managers do not make the sporting events available to those who cannot attend in person. (5 points)

11. One of the main reasons why many businesses sponsor a sports product or event is to (5 points) a. support local teams. b. contribute to society. c. spend excess funds. d. reach a target market.

11. d Reach a target market. Sponsors are the businesses or organizations that pay to associate their names or products with a sporting event. The reason why sponsorship is becoming more and more popular at all levels is because businesses realize that they can reach a potentially enormous target market. Consider the number of viewers who are exposed to a business that pays to have its name on a banner as a sponsor of an Olympic event. As a sponsor, businesses often support local teams, but the goal is to reach a target market rather than merely help the team. Businesses do not sponsor a sports product or event to contribute to society or to spend excess funds. (5 points)

12. Which of the following is an example of marketing the sport event: (5 points) a. Delivering exercise bikes to retailers b. Selling food products to a concession stand c. Distributing information about a NASCAR race d. Holding a race for a charitable organization

12. c Distributing information about a NASCAR race 12. c Distributing information about a NASCAR race. Sports marketing is all the activities involved in pricing, promoting, and distributing the sport event. Making people aware of the sport event is one aspect of marketing. Distributing information about a NASCAR race is a form of promotion that encourages potential customers to buy tickets to the event or to view the race on television. Delivering exercise bikes to retailers is part of marketing sport products. Selling food products to a concession stand is the marketing of products to sports. Holding a race for a charitable organization is marketing other services through the use of sport. (5 points)

13. The marketing of sport goods and services involves a __________ focus. (5 points) a. retail c. local b. wholesale d. personal

13. a Retail. The marketing of sport goods and services involves a retail focus because it is directed towards the consumers of sport. The purpose is to encourage fans and participants to buy certain sport goods and services. It is what influences your decision to buy a certain brand or shop at a certain store. This type of marketing is not personal or local because it is directed to all potential customers throughout the world. Wholesale involves the use of intermediaries to move goods between producers and retailers.

14. Businesses that place ads in college football programs are using the sport as a (5 points) a. delivery system. c. marketing tool. b. publicity medium. d. pricing technique.

14. c Marketing tool. Many businesses market other goods or services through the use of sport. An example is placing ads in football programs. The businesses and their products are not related to football but are using football as a marketing tool. They are counting on you to remember them the next time you buy. Businesses do not use the sport to deliver their products. Advertising is paid, whereas publicity is any nonpersonal presentation of ideas, goods, or services that is not paid for by the company that benefits from it. The ad might contain pricing information, but that is not considered a technique. (5 points)

15. Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing a. products to sports. b. sport goods and services. c. the sport event. d. services through sport.

15. a Products to sports. The sport itself needs goods and services in order to operate. Therefore, businesses that provide these products spend a lot of time and energy on marketing. An example is Pepsi or Coke competing for the right to sell their line of soft drinks at a stadium. The soft-drink companies might offer more money, better service, and promotional assistance to get the business. Competing for the right to sell soft drinks at a stadium is not an example of marketing sport goods and services, marketing the sport event, or marketing services through sport. (5 points)

16. What has the growth of the sports industry created? (5 points) a. Physical goals c. Athletic skills b. Job opportunities d. Marketing trends

16. b Job opportunities. The attendance at all types of sporting events and the media coverage of those events have increased dramatically. As a result, the opportunity for employment also has grown. Today, millions of people have sports-related jobs, and new jobs are being created all the time. Physical goals are objectives for your health and well-being. Athletic skills are abilities to perform physical activities. A marketing trend is the direction in which a product’s market is moving. (5 points)

17. Which of the following is one of the benefits you receive when you participate in sports: (5 points) a. Publicity c. Training b. Compensation d. Recreation

17. d Recreation. When you participate in sports, either by playing or watching, you receive several benefits. One of the benefits is recreation. Participating in sports gives you the chance to play, have fun, relax, and spend time doing something just for you. It makes you feel refreshed and ready to face the world. The majority of people who participate in sports are amateurs who do not receive publicity or compensation. Professionals are paid to play and usually consider it their occupation rather than recreation. Training is not a benefit, although many participants do some type of training. (5 points)

18. What benefit does a major sporting event or popular sports attraction provide to a city? (5 points) a. Cultural c. Political b. Economic d. Athletic

18. b Economic. Sporting events and attractions have a significant economic effect on a city. They attract people who will stay in hotels, eat in restaurants, buy souvenirs, and visit other attractions. These visitors spend money and contribute to the local economy. They create a need for more hotels, restaurants, and support facilities. The local economy prospers because more money is coming into the city and more jobs are available. A major sporting event and a popular sports attraction do not provide cities with cultural, political, or athletic benefits. (5 points)

19. What often transfers from a sport team to the city it calls home 19. What often transfers from a sport team to the city it calls home? (5 points) a. Image c. Logo b. Goals d. Symbol

19. a Image. Image is the way in which a team or city is viewed by others. The image of a sport team often has an impact on a city’s image. If a team has a good reputation, that reputation usually transfers to the city. However, if a team is not doing well or has an image problem, that often carries over to the city. The goals or objectives of a team usually do not become the goals of the city. A team’s logo, or symbol, is the distinctive design or group of letters that establish its identity. Cities often have their own distinctive symbols and logos that are not related to the local sport team. (5 points)

20. One way that sport benefits society in general is by opening up additional opportunities for (5 points) a. amateurs to feel healthy. b. participants to be entertained. c. communities in rural areas. d. businesses in related industries.

20. d Businesses in related industries 20. d Businesses in related industries. Sport has an important impact on society in general. The growth of the industry opens up additional opportunities for businesses in related industries. As more people participate in sports, there is a need for more equipment and clothing, training facilities, larger stadiums and arenas, concession stands, public transportation, and media coverage. This growth creates more jobs that generate more revenue that helps the industry to grow more, which causes the cycle to continue. Being entertained and feeling healthy are personal benefits. Opening up additional opportunities for communities in rural areas is a local benefit.