Capacity Building and Coordination for BCC in support of HPNSDP Donor Consortium Meeting November 7 th, 2013

SWAp Requires Coordination HPNSDP:  “Development of health sector requires direct involvement, interaction and collaboration with policies and programs of other ministries, agencies and a variety of different role players. …participation of various technical organizations/agencies both within and outside MoHFW is vital for the successful implementation of the sector program.”  “Insufficient coordination between various sub-sectors in health, population and nutrition resulted in duplication, wastage and missed opportunities both at the top as well as at the operational level…increasing coordination and collaboration with other ministries affecting health outcomes needs to be made to streamline activities and improve efficiency.”

National BCC Practice in Bangladesh  In order for BCC to be effective, messages need to be consistent, cohesive, coordinated and well-planned, and must reflect current MoHFW policies.  Bangladesh has many ongoing health interventions, almost all include BCC components. However there is little coordination between them.

Goal of BCC Activities under HPNSDP Information, Education, Motivation Unit Institute of Public Health and Nutrition Unit Bureau of Health Education Planning, coordination, leveraging and execution of BCC activities DGHS MOHFW DGFP Improved health status in Bangladesh

BCC Activities under HPNSDP DGHS MoHFW DGFP BHE BCC for all other health topics 128 positions (10-15 central-level; district-level officers) Insufficient office space 0.64% of total budget IPHN Many BCC activities in NNS OP Only 1 staff member dedicated to BCC 7.55% of total budget (BCC and other activities) IEM BCC for FP activities only central- level officers 0.67% of total budget

Coordinating BCC Activities MoHFW internal planning, coordination and execution of BCC messages and campaigns is: accomplished through regular coordination meetings between 3 units facilitated by a National Communication Framework Goal: coordination, cohesion, unity

Priorities for Building BCC Capacity  Improved coordination among MoHFW units and donors  Technical Assistance to support MoHFW in building staff and institutional capacity in IEM, IPHN and BHE  Ensure all partners working on BCC in Bangladesh are aware of the MoHFW requirement to get approval from IEC Technical Committee before launching campaigns  Support the MoHFW IEC Technical Committee to systematize their approval process and ensure transparency  Apply Knowledge Management approaches to support BCC activities

Improved Capacity in MoHFW  Staff have increased knowledge on how to plan, design and implement BCC campaigns and activities  Increased ability to follow strategic processes for developing messages and materials  Staff are improving their to organize, utilize and manage data using Knowledge Management techniques  Increased appreciation for M&E  Improved motivation and leadership

BCC Working Group  Forum for multi-sectoral coordination.  Has been officially recognized by MoHFW, and is under leadership of Mr. Md. Shafiqul Islam Laskar Additional Secretary (PH and WHO), MoHFW  Active participation from MoHFW, donors, project staff, private sector, media  Reviewed and analyzed 17 communication strategies and 4 OPs  Drafted a National HPN Communication Framework  In the process of identifying best practices for BCC in Bangladesh

How Donors Can Support and Sustain MoHFW BCC Activities  Hold partners accountable for coordinating BCC activities with MoHFW  Include in project descriptions and scopes of work  Include in solicitations  Include in project evaluations  Participate – and encourage the active participation of partners – in BCC Working Group  Next meeting is November 11 from 11-12:30PM at IPHN    Support the implementation of the National HPN Communication Framework

Thank you! Any questions?