Richard

Goal To provide the special and surprising gifts to the guest and make the gifts oriental by DIY process.

Summary china My business is to run a shop or chain store which sells the gifts that can be send to friends for the memorable things in china. Our customers would be the people who want the chance to choose special and suitable gifts for friends.

Business strategy Place The store will be set next to the school because teenager would be the main guests of the store. So the price should not be so high that the students can afford it. Our major work Bundle and combine the goods to make more profit. High quality goods are not our major products.

Business strategy The goods The goods are diverse and special. Includes figure model, weapon model, clothes, collection of comic or manga. Provide the tool to improve the gifts. For example, clothes pattern making machine, fabric pen, Main competitor Online store, flower store, toy store, cake shop

Business strategy Ways to let people know our shop We will have the paper baggage with our brand on it and also the name card. Because there are not many gifts shop in china, customers have only little choice. So our shop will be popular. On the net.(blog, website)

Marketing strategy Our shop may need another people to help. This also can be done by looking for someone volunteer working for our shop. Flower store and the toy store have already met the needs of the gifts shop, so cooperate with these shops should be considered.(partners strategy) Because of our products are improved by our shop, we can gain lots of profits from it. When our shop starts running, the customers will be attracted by our advertisement on the internet. Business strategy