9.1 © 2006 by Prentice Hall 9 Chapter The Wireless Revolution

9.2 © 2006 by Prentice Hall Identify the principal wireless transmission media and devices, cellular network standards and generations, and standards for mobile Web access Describe the major standards for wireless networks and for wireless Internet access Evaluate the role of m-commerce in business and describe the most important m-commerce applications Management Information Systems Chapter 9 The Wireless Revolution OBJECTIVES

9.3 © 2006 by Prentice Hall Assess the business value of wireless technology and describe important wireless applications in business Identify and describe the challenges posed by wireless technology and management solutions OBJECTIVES (Continued) Management Information Systems Chapter 9 The Wireless Revolution

9.4 © 2006 by Prentice Hall Challenge: provide Internet access and services to thousands of patrons in an historic one million square foot building Solution: Develop b (Wi-Fi) network with 70 access points providing Internet access to patrons using wireless laptops and PDAs Extend wireless network to adjacent park and to library staff to enhance service levels Illustrates the importance of wireless networking to service customers at reasonable costs Management Information Systems Chapter 9 The Wireless Revolution Boston Public Library Case

9.5 © 2006 by Prentice Hall The Wireless Revolution Mobile phones have become mobile platforms for delivering digital data, used for recording and downloading photos, video and music, Internet access, and transmitting payments. An array of technologies provides high-speed wireless access to the Internet for PCs and other wireless handheld devices and cell phones. Businesses increasingly use wireless to cut costs, increase flexibility, and create new products and services. THE WIRELESS COMPUTING LANDSCAPE Management Information Systems Chapter 9 The Wireless Revolution

9.6 © 2006 by Prentice Hall Wireless communication helps businesses easily stay in touch with customers, suppliers, and employees. Wireless networking increases worker productivity and output, as workers take less time to establish contact with people and to access information. THE WIRELESS COMPUTING LANDSCAPE Business Value of Wireless Networking Management Information Systems Chapter 9 The Wireless Revolution

9.7 © 2006 by Prentice Hall THE WIRELESS COMPUTING LANDSCAPE Companies can save on wiring offices, moving, and making network changes by using wireless networks. Wireless technology has also been the source of new products, services, and sales channels in a variety of industries, e.g. OnStar, Starbucks “hot spots”. Management Information Systems Chapter 9 The Wireless Revolution Business Value of Wireless Networking (Continued)

9.8 © 2006 by Prentice Hall Microwave systems transmit high-frequency radio signals through the atmosphere. Communication satellites are used for geographically dispersed organizations. THE WIRELESS COMPUTING LANDSCAPE Wireless Transmission Media and Devices Management Information Systems Chapter 9 The Wireless Revolution

9.9 © 2006 by Prentice Hall THE WIRELESS COMPUTING LANDSCAPE Devices for Wireless Transmission: Paging systems handhelds Cellular telephones Personal Digital Assistants (PDAs) Smart phones Management Information Systems Chapter 9 The Wireless Revolution

9.10 © 2006 by Prentice Hall THE WIRELESS COMPUTING LANDSCAPE Standards: Global System for Mobile Communication (GSM) Code Division Multiple Access (CDMA) Cellular Network Standards and Generations Management Information Systems Chapter 9 The Wireless Revolution

9.11 © 2006 by Prentice Hall THE WIRELESS COMPUTING LANDSCAPE Cellular Generations: 1G: Analog cellular networks for voice communication 2G: Digital wireless networks, primarily for voice communication; limited data transmission capability Management Information Systems Chapter 9 The Wireless Revolution

9.12 © 2006 by Prentice Hall THE WIRELESS COMPUTING LANDSCAPE 2.5G: Interim step toward 3G in the United States 3G: High-speed; mobile; supports video and other rich media; always-on transmission for e- mail, Web browsing, instant messaging Management Information Systems Chapter 9 The Wireless Revolution Cellular Generations: (Continued)

9.13 © 2006 by Prentice Hall THE WIRELESS COMPUTING LANDSCAPE Mobile Wireless Standards for Web Access Wireless Application Protocol (WAP): Uses Wireless Markup Language (WML) and microbrowsers I-mode: Uses compact HTML and allows for continuous connection Management Information Systems Chapter 9 The Wireless Revolution

9.14 © 2006 by Prentice Hall Wireless Application Protocol (WAP) versus I-mode THE WIRELESS COMPUTING LANDSCAPE Figure 9-4 Management Information Systems Chapter 9 The Wireless Revolution

9.15 © 2006 by Prentice Hall WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS The Institute of Electrical and Electronics Engineers (IEEE) established a hierarchy of complementary standards for wireless computer networks. Global Wireless Network Standards: IEEE (Bluetooth) for the Personal Area Network (PAN) IEEE (Wi-Fi) for the Local Area Network (LAN) Management Information Systems Chapter 9 The Wireless Revolution Table 9-2

9.16 © 2006 by Prentice Hall WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS IEEE (WiMax) for the Metropolitan Area Network (MAN) IEEE (proposed) standard for the Wide Area Network (WAN) Management Information Systems Chapter 9 The Wireless Revolution Table 9-2 (Continued) Global Wireless Network Standards: (Continued)

9.17 © 2006 by Prentice Hall WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS Bluetooth Can link up to 8 devices in 10-m area Low power requirements Management Information Systems Chapter 9 The Wireless Revolution

9.18 © 2006 by Prentice Hall WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS Wi-Fi Three standards: a, b, g Infrastructure mode: Devices use access point to communicate with wired network Ad-hoc mode (peer-to-peer): Wireless devices communicate directly with each other Management Information Systems Chapter 9 The Wireless Revolution

9.19 © 2006 by Prentice Hall A Bluetooth Network (PAN) WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS Figure 9-5 Management Information Systems Chapter 9 The Wireless Revolution

9.20 © 2006 by Prentice Hall An Wireless LAN WIRELESS COMPUTER NETWORKS AND INTERNET ACCESS Figure 9-6 Management Information Systems Chapter 9 The Wireless Revolution

9.21 © 2006 by Prentice Hall M-COMMERCE AND MOBILE COMPUTING M-commerce: The use of the Internet for purchasing goods and services and also for transmitting messages using wireless mobile devices Mobile computing: Enables internet-enabled cell phones, PDAs, and other wireless computing devices to access digital information on the Internet from any location Management Information Systems Chapter 9 The Wireless Revolution

9.22 © 2006 by Prentice Hall Global M-Commerce Revenue, 2000–2005 M-COMMERCE AND MOBILE COMPUTING Figure 9-7 Management Information Systems Chapter 9 The Wireless Revolution Source: Copyright 2005 Jupitermedia Corporation. All rights reserved.

9.23 © 2006 by Prentice Hall M-COMMERCE AND MOBILE COMPUTING M-Commerce Services and Applications Information-based services: Instant messaging, , searching for a movie or restaurant using a cell phone or handheld PDA Transaction-based services: Purchasing stocks, concert tickets, music, or games; searching for the best price for an item using a cell phone and buying it in a physical store or on the Web Management Information Systems Chapter 9 The Wireless Revolution Table 9-3

9.24 © 2006 by Prentice Hall M-COMMERCE AND MOBILE COMPUTING Personalized services: Services that anticipate what a customer wants based on that person’s location or data profile, such as updated airline flight information or beaming coupons for nearby restaurants Management Information Systems Chapter 9 The Wireless Revolution M-Commerce Services and Applications (Continued) Table 9-3 (Continued)

9.25 © 2006 by Prentice Hall M-COMMERCE AND MOBILE COMPUTING Digital Payment Systems and M-Commerce Micropayment system oIndividual service providers run their own separate payment systems oSmall payments added on to single bill Mobile Wallets (m-Wallets): Store personal data to use in online transactions Management Information Systems Chapter 9 The Wireless Revolution

9.26 © 2006 by Prentice Hall M-COMMERCE AND MOBILE COMPUTING M-Commerce Challenges Slow data transfer speeds on second-generation cellular networks, resulting in higher costs to customer Limited memory and power supplies Management Information Systems Chapter 9 The Wireless Revolution

9.27 © 2006 by Prentice Hall M-COMMERCE AND MOBILE COMPUTING More Web sites need to be designed specifically for small wireless devices. Keyboards and screens on cell phones are still tiny and awkward to use. Management Information Systems Chapter 9 The Wireless Revolution M-Commerce Challenges (Continued)

9.28 © 2006 by Prentice Hall WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless Applications for Customer Relationship Management Access customer account records and information at any time or location Management Information Systems Chapter 9 The Wireless Revolution Wireless CRM enables sales and field service professionals to:

9.29 © 2006 by Prentice Hall Update customer accounts and deal information to update customer database instantaneously Receive alerts to important events Enter, perform, and update transactions and product information WIRELESS TECHNOLOGY IN THE ENTERPRISE Management Information Systems Chapter 9 The Wireless Revolution Wireless Applications for Customer Relationship Management (Continued)

9.30 © 2006 by Prentice Hall Wireless Supply Chain Management (SCM) and Radio Frequency Identification (RFID) Wireless supply chain management systems: Provide simultaneous accurate information about demand, supply, production, and logistics as goods move among supply chain partners Radio Frequency Identification (RFID) systems: Provide a powerful technology for tracking the movement of goods throughout the supply chain WIRELESS TECHNOLOGY IN THE ENTERPRISE Management Information Systems Chapter 9 The Wireless Revolution

9.31 © 2006 by Prentice Hall How RFID Works WIRELESS TECHNOLOGY IN THE ENTERPRISE Figure 9-10 Management Information Systems Chapter 9 The Wireless Revolution

9.32 © 2006 by Prentice Hall Wireless Applications: Electronic Medical Record (EMR) retrieval Wireless note taking for patient charts Lab test results Prescription generation Medical databases WIRELESS TECHNOLOGY IN THE ENTERPRISE Wireless in Health Care Management Information Systems Chapter 9 The Wireless Revolution

9.33 © 2006 by Prentice Hall MANAGEMENT OPPORTUNITIES, CHALLENGES, AND SOLUTIONS Management Opportunities: Wireless technology offers: Flexible business processes Business processes not limited by time or space New channel for communicating with client Source of new products and services Management Information Systems Chapter 9 The Wireless Revolution

9.34 © 2006 by Prentice Hall MANAGEMENT OPPORTUNITIES, CHALLENGES, AND SOLUTIONS Management Challenges: Integrating wireless technology into the firm’s IT infrastructure Maintaining security and privacy Management Information Systems Chapter 9 The Wireless Revolution

9.35 © 2006 by Prentice Hall MANAGEMENT OPPORTUNITIES, CHALLENGES, AND SOLUTIONS Solution Guidelines: Identifying areas in which wireless can provide value Creating a management framework for wireless technology Using a pilot program before full-scale rollout of wireless systems Management Information Systems Chapter 9 The Wireless Revolution The following are some of the guidelines for managing mobile technology in the enterprise: