Home Fashions

Major Categories ____________: bed linens, bathroom items, table/kitchen linens ________________ – window treatments, upholstery, furniture, throw pillows, etc. _________________ – carpeting, area rugs, throw rugs, floor tiles, hardwood. __________________ – pictures, lamps, other decorative items.

Home Fashions & The Economy The economy has a ______________ on the home fashion business. – In times of hardship, people spend less on home furnishings. – New home sales directly affect the purchase of home accessories. – _____________ and levels of income affect home furnishing sales.

Brand Names in Home Fashions Designer’s name on the label is assurance of a consistent look that the consumer recognizes from the designer’s apparel line. Ex: – Laura Ashley – Ralph Lauren – Calvin Klein – Liz Claiborne – Tommy Hilfiger

Market Segments in Home Fashions Bridal New Home/Vacation Home Replacement

Retail Channels of Distribution * __________________________: – Customers who are making their own selections. – Wal-mart, JC Penny, Kmart & Target – Category Killers – Bed Bath & Beyond, Linens & Things __________________________: – Offer customized upholstered furniture & window treatments and expert advice. – Designers have their own firms or work within home furnishing & department stores.

Advertising & Publicity _______________ Magazines – – Home & Garden – House Beautiful – Martha Stewart Living – Elle Decor

Home Fashion & Color ___________– – warm, bold, stirring, energetic – Can increase heart rate and body temperature – Use in rooms where activity occurs (family room) – Avoid using in rooms of rest/sleeping

Colors _____________ – Causes more eye fatigue than any other color – Increases metabolism – People tend to lose their temper more often in yellow rooms – Cheerful, energetic, happy – Works well to brighten small rooms – Buttery shades are easier to live with than sunflower yellow

Color ______________ – Favorite among both genders – Relaxes, soothes, feel more spiritual – Considered a clean color – Can suppress appetite – Great color for bedrooms, bathrooms and laundry room.

Color ______________ – Appeals to many – Calms, relaxes and is considered a healing color. – Works well in kitchens, bedrooms

Orange Welcoming, warm and cheerful Tends to improve appetites Used in kitchens, breakfast nooks, and dining rooms.

Purple Mystery and/or spirituality Used in ________________bedrooms In certain shades, it can be subtle and a flexible neutral.

Black Dark colors make rooms seem much smaller than they are. Avoid using as the _____________ color in the room. Very classy, elegant, modern when used as an accent color with white or other neutrals. – Example: Black furniture is becoming very popular.

Pink Known as a feminine color Reduces angry behavior (temporarily) Comfort color that is favored by many for its sweet, childlike appeal. Often used in little girl rooms

Grey Enhances creativity Great color for offices and studios Provides a ___________________ for many color combinations. Livable for a long while Can be traditional, modern, contemporary or beach house friendly.

Brown Security, ______________, reassurance Soothing Great color for family rooms Combines well with pale blue, fuchsia, chartreuse.