HENRY SINGER Creating Your Personal Brand

TOPICS OF DISCUSSION 1.Creating your own personal brand 2.Wardrobe assessment 3.Building a wardrobe a. Business basics b. Business casual 4.Seasonal trends

CREATING YOUR PERSONAL BRAND Who has a strong personal brand? Questions you need to ask:  Is there a company dress policy?  Is there an industry standard or dress code?  Personal networking… when are you not at work?  What do you want your personal style stay about you?  Take cues from the client

WARDROBE ASSESSMENT and PLANNING What do I need? What do I own? Should I still wear it? Does it still fit? Wardrobe versus impulse purchase Where do you get advice? How much should I pay? Budget for your wardrobe Sale versus regular price Interest free plans

BUILDING A WARDROBE- BUSINESS BASICS Standard Suits (2 to 3)  Black/Navy/Charcoal  To start choose year round high performance fabrics Separate Jackets (1 or 2)  Neutral shades in classic patterns (e.g. small neat patterns) Dress Trousers (2 or 3)  Navy, black, or charcoal in pure wool or wool stretch fabrics

BUILDING A WADROBE – BUSINESS BASICS Dress Shirts (7 – 10)  White, blue and tan solids including one French cuff  Patterns (stripes or checks) Neckwear (5 – 10)  Solids, neat patterns, and stripes

BUILDING A WARDROBE- BUSINESS BASICS Shoes (2- 3 pairs)  Black, chocolate and mahogany  Shoe trees  Shoe care kit Belts  2-3 coordinating colors for shoes

BUILDING A WARDROBE- BUSINESS BASICS Outerwear (1-2 )  Three quarter or full length styles to fit over a suit jacket

BUILDING A WARDROBE- BUSINESS CASUAL Suit without a tie Separate jackets Layered knits Collared shirts Dress polo t-shirts Subtle patterned dress pants Seasonal casual pants Dress denim Dress/ casual shoes Casual belts

BUILDING A WARDROBE- BUSINESS CASUAL No t-shirts No sweat shirts No fleece No athletic sneakers No casual denim

INDUSTRY TRENDS- CLOTHING Suits  Shorter & slimmer  2 or 3 button single breasted  Dark tonal patterns  Subtle pin stripes & checks Jackets  Slim styles paired with denim  New takes on vintage fabrics Trousers  Flat front or single pleat  Seasonal fabrics

INDUSTRY TRENDS- ACCESSORIES Dress shirts  Semi spread collars  Higher collar styles  Slimmer body lines to match clothing  Antiqued striped fabrics/ wallpaper prints/ checks  Accents and solids in lilac, blue, pink and earth tones for spring Ties  Three widths (7cm/ 8cm/ 9.5 cm)  Neat patterns, semi solids, tone on tone patterns

REMEMBER…YOU CREATE AND CONTROL YOUR OWN PERSONAL BRAND

THANK YOU