PATENT OFFICE OF THE REPUBLIC OF BULGARIA Experience, Good Practices and Examples of Successful Nation Branding PATENT OFFICE OF THE REPUBLIC OF BULGARIA.

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PATENT OFFICE OF THE REPUBLIC OF BULGARIA Experience, Good Practices and Examples of Successful Nation Branding PATENT OFFICE OF THE REPUBLIC OF BULGARIA Experience, Good Practices and Examples of Successful Nation Branding

2 Successful Nation Branding Examples for geographical indications and trademarks used for nation branding in Bulgaria: Examples for geographical indications and trademarks used for nation branding in Bulgaria:  Bulgarian rose oil  Bulgarian yoghurt  Well-known marks

3 Bulgarian rose oil Bulgarian rose oil is registered appellation of origin under: Bulgarian rose oil is registered appellation of origin under:  Bulgarian Law on Marks and Geographical Indications - since 1976;  Lisbon Agreement for the International Registration of Appellations of Origin - since 1980.

4 Bulgarian rose oil  Bulgaria is one of the biggest and most important producers of rose oil in the world.  “The liquid gold" of Bulgaria.  The Bulgarian rose oil is the most expensive one – over Eur/kg.

5 Bulgarian rose oil - History  Rose oil production in Bulgaria started in 17 th c.  The rose industry was declared a monopoly of the state. The state-owned company “Bulgarska Roza” was established for the purposes of rose oil production and marketing.  Nowadays – over 20 producers of rose oil.

6 Bulgarian rose oil - Production  Rose oil is extracted from the oil-bearing Rosa Damascena through steam distillation.  The production of 1 kg of rose oil requires kg of rose petals.  The picking season lasts from May to June.  The unique qualities of the Bulgarian rose oil are due to the mild continental climate and favorable soil in the Rose valley.

7 Bulgarian yoghurt and starter cultures for production of Bulgarian yoghurt are registered appellations of origin under: Bulgarian yoghurt and starter cultures for production of Bulgarian yoghurt are registered appellations of origin under:  Bulgarian Law on Marks and Geographical Indications - since 1974;  Lisbon Agreement for the International Registration of Appellations of Origin - since Bulgarian yoghurt

8  Bulgarian yoghurt is an original national product, made by bacterial fermentation of milk.  Contains Lactobacillus bulgaricus – a bacteria present only in Bulgaria which gives it its unique characteristics. It has a homogenous structure and a sour taste.

9 Bulgarian yoghurt  The unique bacteria was found in  The beginning of the industrial production of Bulgarian yoghurt was in  Nowadays, around 250 milk producers.  Bulgarian yoghurt is produced under Bulgarian license in Japan, Germany, Switzerland, Netherlands, Cyprus, Finland, the Philippines, France, Austria.  The Bulgarian yoghurt is a symbol of health and longevity!

10 Well-known marks  A procedure for determining of a mark as a well- known mark or a mark with reputation under the Law on Marks and Geographical indications – since  Bulgarian Well-known marks for: - Cigarettes - Wines and spirits - Cigarettes - Wines and spirits - Pharmaceuticals - Cosmetics - Pharmaceuticals - Cosmetics - Foods - Foods

11 Well-known marks for cigarettes  The Bulgarian tobacco company “Bulgartabac Holding Group” is one of the leading cigarette manufacturers in Central and Eastern Europe;  covers 85% of the domestic cigarette market;  established in 1947;  a public company;  produces over 50 cigarette brands;  includes 22 joint-stock subsidiary companies.

12 Well-known marks for cigarettes

13 THE END! THANK YOU FOR YOUR ATTENTION!