Sponsorship proposal for The Smallest Rugby Club World Cup Presented by Dev Anand Sponsorship Director.

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Presentation transcript:

Sponsorship proposal for The Smallest Rugby Club World Cup Presented by Dev Anand Sponsorship Director

Introduction ~ Tournament aimed at “one team clubs” across the world ~ ~ Grass roots rugby participation ~ ~ Organised by Racal Decca RFC ~ ~ Commercially funded,” not for profit” event ~ ~ Aimed at teams who uphold the core values of the sport ~ ~ Minimum criteria for clubs wishing to participate ~ ~ Supported by the Rugby Football Union (RFU) ~

SATURDAY 19 TH SEPTEMBER 2015 (Opening weekend of RWC 2015) Option to carry over to Sunday dependant on the number of teams playing Tolworth Court (Kingston University site) Number of teams : Maximum of 30 Anticipated attendance: 1500 to 2000 per day Ticket sales to spectators – Adults £3.00, Children free Full catering and bar services on site Sponsor merchandising units on site at the event The Event

The Tournament Played under IRB 15 a side rules Groups of 5 teams Group games are 10 minutes each way Each team plays 4 group games Winning teams progress through, quarter, semi and finals stages. Extra time of 8 minutes played in latter stages if game drawn in normal time The Tournament

Fanzone Central hub of all activity on site during the event consists of a marquee structure with the following; Jumbo screens showing RWC 2015 matches - LIVE Stage area for awards ceremony and presentations. Also used for music and entertainment throughout the event. Fully Licensed bars with speciality beers and local beverage selection. Selection of quality food stalls serving both local produce and a selection of ethnic and vegetarian food options Merchandising stalls

Sponsorship Categories We are looking for sponsorship totalling £50k and have the following packages available: Headline Sponsor Main sponsor – One only Partner Sponsor Partnership sponsors – Non competing categories – Maximum of 4 Supplier Sponsor Suppliers of goods or services to the event – Maximum of 6

Headline Package BENEFITS INCLUDE Headline Sponsor positioning at the event 20x Full hospitality places at the event including all food and drink 50x Entry tickets to the event Sponsor representative to present the trophy 4 x Header board positions in prime locations at the event. (Sponsor provides the boards to SRCWC spec) Major listing of company name and logo on the event website (In Association with/ Supported by your company) Sponsor mentions at the event Exclusivity of product and service at the event. 1 x merchandising stand at the event Sponsor mentions in all PR and Press activity. Two full pages of advertising in the event brochure with Headline sponsor welcome. Sponsor photos with the winning team Opportunities for company logos on shirts/ Jerseys, Balls etc (Additional fee) Complimentary access for the sponsor and their guests to join the after event Fanzone Cost of benefits package £15,000 plus vat

Partner Package BENEFITS INCLUDE Partner status and positioning at the event 10 x Full Hospitality packages to include all food and beverage 20 x Tickets to the event 2 x Header board in prime locations at the event (Sponsor provides the boards to SRCWC spec) Company logos and listings on the website Sponsor mentions at the event Exclusivity of product or service at the event. 1 x merchandising stand at the event. Sponsor mentions in all PR and Press activity One full page of advertising in the event brochure Sponsor photos with the winning team. (Opportunity for sponsor logos on jerseys, Shirts and balls at an additional cost). Complimentary access for the sponsor and their guests to join the after event Fanzone Cost of benefits package £10,000 plus vat

Supplier Sponsor Package BENEFITS INCLUDE Supplier status and positioning at the event. 5 x Full hospitality packages to include Food and Beverage 10 x Tickets to the event 1X Header board at the event in a prime position (Sponsor provides the boards to SRCWC spec) Company name and logo on the website. Exclusivity of product or service at the event. 1x merchandising stand at the event Sponsor mentions in all PR and Press activity. 1 full page of advertising in the event brochure Complimentary access for the sponsor and their guests to join the after event Fanzone Cost of benefits package £5,000 plus vat

Benefits of sponsoring Benefits of sponsoring the Smallest Rugby Club World Cup Brand alignment to a new yearly event supported by the RFU Opportunity to target an International rugby audience The ability to promote “Best of British” products at the event. Press and PR exposure through being linked to the event. Client entertaining opportunities, together with staff incentive opportunities in the “Fanzone” Merchandising opportunities at the event, together with experiential brand opportunities. Data capture opportunities of all attendees and visitors to the website and competing clubs. CSR initiative through supporting a not for profit” event and supporting a grass roots initiative

Media Coverage Surrey Comet Newspaper December 2014 Rugby World Magazine February 2015 Issue

Marketing

For more information please contact: Dev Anand Sponsorship Director Smallest Rugby Club World Cup Mobile Presented by Racal Decca RFC RFU affiliated club