Term coined by Auguste Comte in The scientific study of human social behavior Content + Methods What do we mean by scientific? What do we mean by social?

…the general in the specific. …the strange in the familiar. …individuality in social context. --Peter Berger

What is the structure of this particular society as a whole? Where does this society stand in human history? What varieties of men and women now prevail in this society and in this period? -C. Wright Mills

The Macro From Global World Systems The Micro How we make meaning in every day life

The inter-relationship between the two Public Issues Personal Troubles

Socialization Social inequality Social institutions Social change

 How are our social institutions interconnected?  How are we shaped by the inequalities of our society?  How do politics affect what we know and our beliefs?  How are we socialized to become who we are?

Criminal Justice- In corrections, rehabilitation, law enforcement, the justice system, parole system. Business and Industry- Advertising, Consumer and Market Research, Management of Non-profit organizations, Human Resources, Training and Human Development, Leadership Training.

Research and Planning- Governmental and regional planning departments, research firms, evaluation research, public opinion research. Government- Social Science Analysis, Census Bureau, other federal agencies, Administration, Policy Analysis, Personnel, Homeland Security.

Agencies -Social Services, Mental Health Services, Adoption, Child Care, Youth Services, Developmental Disability Services. Education Public and Private Schools, Colleges and Universities, Administration, Alumni Relations, Placement Offices, Educational Research.

Advocacy- Environmental, Child Welfare, National Policies, Victims Rights, Labor Rights, Community Organization. Communications- Technical Writing, Newspaper and Magazine Reporting, Public Relations. 