Copyright © 2001, Prentice Hall, Inc. CHAPTER 16

2Copyright ©2001 Prentice Hall, Inc. PREVIEW: is employee communication so important?  Lay-offs & downsizing have diminished employee loyalty  Big gulfs between CEOs’ and employees’ pay have created mistrust  Globalization and “intellectual capital” are becoming more valued

3Copyright ©2001 Prentice Hall, Inc. R E S P E C TR E S P E C T R E S P E C T Principles of Effective Employee Communication Principles of Effective Employee Communication 1

4Copyright ©2001 Prentice Hall, Inc. Honest Feedback Principles of Effective Employee Communication Principles of Effective Employee Communication 2 Too bad… Good try. Well done! Great Job!!!

5Copyright ©2001 Prentice Hall, Inc. RECOGNITION Principles of Effective Employee Communication Principles of Effective Employee Communication 3 Thank you for all the hard work!

6Copyright ©2001 Prentice Hall, Inc. A Voice Principles of Effective Employee Communication Principles of Effective Employee Communication 4 What if… How about… Maybe… I think…

7Copyright ©2001 Prentice Hall, Inc. ENCOURAGMENT Principles of Effective Employee Communication Principles of Effective Employee Communication 5 You can do it!

8Copyright ©2001 Prentice Hall, Inc. Benefits of Good Communication*  Willingness to express dissent  Visibility and proximity of management  Internal communication BEFORE external communication  Attention to clarity  Friendly tone of company  Sense of humor *As expressed by Milton Moskowitz

9Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What is the key to good employee communication? CREDIBILITY CREDIBILITY

10Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ How can organizations increase employee trust? ÊCommunicate early and frequently ËShare bad news as well as good ÌInvolve employees in the process

11Copyright ©2001 Prentice Hall, Inc. Employee Communication Strategies Survey Employees Be Candid Be Consistent Be Innovative Personalize Communications

12Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ Name two tactics for learning employee attitudes. ÊResearch ËConduct an internal communications audit

13Copyright ©2001 Prentice Hall, Inc.

14Copyright ©2001 Prentice Hall, Inc. When creating an Intranet, consider:  The context  Your objectives  That it’s a journalistic enterprise  How you’ll market it  Links to outside lives  Establishing active management commitment

15Copyright ©2001 Prentice Hall, Inc. Employee Newsletters Let’s Discuss An editor must determine: is this publication designed to reach? kinds of articles should be featured? is the budget? is an appropriate format? is the approval process for the newsletter? frequently should we publish?

16Copyright ©2001 Prentice Hall, Inc. Critique Assign Photos Edit Copy Ensure Timeliness Enforce Deadlines Format Copy Assign Stories Employee Newsletters Let’s Discuss An editor must decide how to:

17Copyright ©2001 Prentice Hall, Inc. Desktop Publishing  Allows a user to control the typesetting process in-house  Provides faster turn-around for clients  Saves $$$!

18Copyright ©2001 Prentice Hall, Inc. Employee Annual Reports  Chief Executive Letter  Use-of-Funds Statement  Financial Condition  Description of the Company Include:

19Copyright ©2001 Prentice Hall, Inc. Employee Annual Reports  Social responsibility highlights  Organizational policy  Emphasis on people Also include:

20Copyright ©2001 Prentice Hall, Inc. Another Way of Communicating With Employees Change Them Weekly Motivate People NEWS! Make Them Catching

21Copyright ©2001 Prentice Hall, Inc. COMPANY VIDEO Must Be Broadcast Quality

22Copyright ©2001 Prentice Hall, Inc. Use supervisors to communicate with employees Rely on the grapevine to communicate information