Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. PID# OAAA “The Customer” Brian Angiolet Vice President, Marketing Communications

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.2 The Landscape is Changing

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.3 Verizon is in the Center of this Shift Data-driven Marketing strategies Enabling technology through the Network Powerful Accessories Powerful Content Platforms Powerful Innovation CUSTOMIZE TARGET AUDIENCES FROM 800+ OBSERVED ATTRIBUTES AND SEGMENTS 250K+ POINTS OF INTEREST ACROSS 34 CATEGORIES 2+ BILLION DATA POINTS PER DAY 40K+ MOBILE SITES AND APPS ACROSS 150+ CATEGORIES WEEKLY DATA REFRESH Dynamic Measurement 1 Source: 1) Precision Market Insights

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.4 Powerful Answers

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.5 Strategic Communications Planning Planning in the Context of Business Objectives RECEPTIVE AUDIENCE, RELEVANT CHANNEL STRATEGIC POSITION OWNERSHIP STORYTELLING TO DIFFERENTIATE THE BRAND AND ENGAGE CONSUMERS LEVERAGED EQUITY ACCOUNTABILITY, ROI IMPROVEMENT

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.6 Media Mix Planning Purposeful Media Selection: Science Applied to Strategy VERIZON MEDIA MODEL Historical Delivery and Performance Syndicated Industry Data Proprietary Agency Tools Granular Digital Data/ Customer Segmentation TARGETING: PEOPLE, TIMING & CONTENT MIX: ALLOCATION, LEVELS, COSTS & PARTNERS OPTIMIZATION: LEARNING, DATA & ROI IMPROVEMENT

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.7 Direct Measurement/ROI Verizon Business Performance is Continuously & Directly Measured DIGITALTVRADIOPRINTOOH INDUSTRY CURRENCY Standard + Custom Standard FREQUENCY OF REPORTING Real-TimeDailyMonthly Annually DEPTH Demo + Behavioral Demo CirculationDemo MEDIA MEASUREMENT AND OPTIMIZATION ARE KEY TO INVESTMENT CURRENT LANDSCAPE

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.8 Real-Time, Fact-Based Decision Making New Data Streams Enable Attribution Against Objectives CONSUMER TARGETING CONSUMER BEHAVIOR BUSINESS OUTCOME MEDIA ACTIVATION DATA INFORMING DECISIONS

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.9 Forecasted Growth by Media Type NewspapersMagazinesRadioOutdoorTelevisionCinema Internet Mobile

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.10 What it Will Take to Win To Protect and Gain Share from Digital, OOH Must: Continue to digitize Personalize the consumer experience (mobile/telematics) Accountability based pricing models Business-oriented impact measurement Leverage consistent, real-time data for optimization