GSM Strategy Slide 0 Bottom-fermented beers. GSM Strategy Slide 1 Jacobsen Extra Pilsner Share our dedication Launch: June 2007 Beer Type: Nordic style.

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Presentation transcript:

GSM Strategy Slide 0 Bottom-fermented beers

GSM Strategy Slide 1 Jacobsen Extra Pilsner Share our dedication Launch: June 2007 Beer Type: Nordic style lager (Organic Danish barley from named farmer (terroir) and Sea Thorn berries. Appearance: Light golden with a blonde head Aroma: Grainy aromas mingle with the fruity aromas of apricot, strawberry, rose and hops Taste: It has medium body and a pronounced bitterness from the noble German organic hops - Hallertau Tradition and Spalter Select Alcohol Strength: 5.5% vol. Enjoy: As an aperitif. For classic Nordic lunch, steamed turbot with artichoke, chicken or lamb with steamed asparagus and chanterelle or Comté cheeses. Serve at 6-8°C

GSM Strategy Slide 2 Bottom-fermented beers

GSM Strategy Slide 3 Jacobsen Original Dark Lager Launch: June 2005, brew after the original recipe of Jacobsen’s first beer! Type: Dark Munich Lager Appearance: Warm reddish brown glow since it is brewed with Munich and a hint of crystal malt Aroma: Roasted, caramelised and malty aromas from the floor-malted Munich malt blend smooth with the floral hoppiness from Hersbrucker hops. Taste: Light caramel sweetness with a smooth bitterness and a mild carbonation melting with the roundness from the long cold fermentation and maturation Alcohol Strength: 5.8% vol. Enjoy: With lasagne, pizza, open sandwiches and grilled meat. Serve at 6-8 degree C.

GSM Strategy Slide 4 Bottom-fermented beers

GSM Strategy Slide 5 Jacobsen Nordic Pine Bock Launch: Autumn 2007 Type: A dark bock beer bases on the terroir area of Lolland Appearance: Red golden with a white head Aroma: Rosemary coming from pine needles and fresh green spruces from Lolland, orange from the use of Amarillo hops, and a hint of peber Taste: Moderate bitterness and a dry finish Alcohol Strength: 6.0% vol. Enjoy: Lamb. Serve at 5-10 degree C

GSM Strategy Slide 6 Top-fermented beers

GSM Strategy Slide 7 Jacobsen Brown Ale Launch: June 2005 Type: Standard Brown Ale with a touch from overseas Appearance: Deep brown mahogany with light brown head Aroma: It has a roasted character from 6 different malts and vinous grape notes like Sauvignon Blanc from the New Zealand Nelson Sauvin hops. Taste: Dry and caramelised with a smooth bitterness from Fuggle - and Kent Goldings hops, due to the Burtonisation of the brewing water Alcohol Strength: 6.0% vol. Enjoy: with roasted or fried beef, veal liver, cold smoked meat like smoked ham and pâtes