The History of Advertising in the Hip-Hop Community Addressing Stereotyping and Social Influence Clarissa Manoney Southern Illinois University Carbondale.

Slides:

Advertisements

Similar presentations

3.04 Position products/services to acquire desired business image.

Advertisements

Key Concepts The Basics of Marketing The Functions of Marketing The Marketing Mix.

Hip hop is a cultural movement that originated in the working class communities of New York City, United States, in the late 1970s Hip hop is a musical.

Adison Covey Molly Sedlacek. According to the American Academy of Pediatrics (AAP), "Children are influenced by media– they learn by observing, imitating,

The timeline of events:

Pop Music Among Teenagers in Asia Group 3 02 Rita 12 Mogu 14 James 16Jeffery 27 Dian Teacher: Tiffany Yen Zhong Zheng Senior High School Taipei, Taiwan.

Hip Hop by Freya Brennan. Where Hip Hop began Hip hop began in the Bronx New York in the 1970s. Hip hop Culture has four parts Rapping, DJing, Hip hop.

Hip Hop. What is Hip Hop? Hip Hop is a cultural movement that began in New York City during the 1970’s among African Americans and Latino Americans. Hip.

Hip Hop How do I understand music in relation to HISTORY AND CULTURE?

Hip Hop & Rap By “RaDiO” Raheem Greene. Hip Hop the culture  Hip Hop isn't just music. It’s the way people dress, dance, walk, and even talk.  Hip hop.

Buying and Selling “Cool” Link to video shows/cool/view/ shows/cool/view/

Hoon Sang.  Gangsta rap is a term coined by the mainstream media to describe a certain genre of hip hop that reflects the violent lifestyles of some.

The History of Hip Hop. Cultural Influence of Hip Hop  Hip Hop Dancing  Break Dancing  Hip Hop Clothing and Trends  Hip Hop Painting Graffiti.

Hip Hop Music By: Roselis Amezquita.

By: ASHISH HIRANI  Urban music is an umbrella for many different sub-genres.  However it embraces two distinctive styles which are Hip-Hop and R&B.

Ginneth Perilla Felipe Riaño Julieth Lotero Michael Africano.

Hip hop is a form of musical expression and artistic culture introduced by African-American communities during the 1960s in New York city. Also called.

Rap and Hip Hop.  “I’m fascinated by rap and by hip- hop. I think there’s a lot of poetry in it. There’s a lot of anger, a lot of social energy in it.

Mcdonald’s Buying Way Into Hip-Hop song Lyrics Article Link.

ANDY WARHOL AND POP ART.  Andy Warhol was born August 6 th, 1928 in Pittsburg Pennsylvania.  Warhol was a very sick child and had a fear of doctors.

Achievement Standard 1.4 Exposing the Truth Soccer / Football and the influence of commodification and advertising on society.

The Radio Industry. Introduction There are THREE main areas within the radio industry. They are: – Commercial Radio – Public Service Broadcasting – Non.

Ethnic Marketing Eric Gallie Crystal-Lee Duke. Agenda Intro Intro What is ethnic marketing? What is ethnic marketing? Seeing the difference Seeing the.

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

Forms and Conventions In what ways does your magazine use, develop or challenge forms and conventions of real music magazines? For this part of the evaluation.

Radio & The African American Voter March, Source: U.S. Census Bureau Projections +62%+19%+3%+11%+57% African Americans One of the Fastest Growing.

Analyzing Advertisements; Authenticity, Creativity, and Corporations

Hippies, Freaks, and Weirdoes

Marketing in Today’s World

Hip-hop culture.. Hip hop is a form of musical expression and artistic culture that originated in African- American, and Latino communities during the.

Unit 5 Television and Radio Advertising. Ad Buzz - Commercial television stations began broadcasting in the 1940s. - Modern television advertising shows.

Module 4 Music Born in America Module 4 Music Born in America Section Ⅰ Introduction & Reading — Prereading Section Ⅰ Introduction & Reading — Prereading.

Technology takes over! Synth bands, early hip-hop & Dance and pure pop!

MUSIC By: Rahida Chowdury. MUSIC Music is an art from whose medium is sound from silence. Music is important to so many peoples also in some culture.

{ HIP-HOP & COUNTRY MUSIC Jonathan Gidney.  There are 4 elements of Hip-Hop: 1. Djing – very common, you get a turntable and place two record disc on.

PAST & PRESENT. Following the end of World War II, there were many changes to Canadian society and identity. As the soldiers returned home from war, they.

THE ORIGINS OF RAP Rap was born as part of a bigger cultural movement called "hip hop“. It was born in the United States of America in the late sixties.

Your group’s task…  Your group/team will research the year 1965 in order to present information to the class. This will better help us understand the.

IS HIP HOP MUSIC TOO INAPPROPRIATE FOR THE MILLENNIAL GENERATION? BY: Madrid Thomas.

20 th to 21 st Century Music Tatyana Lark Period 6.

IPod Phenomenon Team 9 Cristina Lane Alexandra Pagliuca Brendan Sullivan Mike Fiorini.

Advertising Forms of Persuasion & Advertising Techniques.

Rap History The Modern Era. Define Rap A form of rhymed storytelling, accompanied by rhythms electronically based music.

Rappers delight magazine My magazine RDM genre is going to be based on hip-hop/ RnB music.

© 2010 The McGraw-Hill Companies, Inc. All rights reserved The World of Music 7 th edition Part 1 Preparation for Listening Chapter 1: Introducing the.

Hip-Hop “Just Keeping It Real” Taylor Heeg. -the claim that hip hop is just keeping it real is usually made in response to negative social conditions.

Jazz in America Learn about some of the great jazz performers in American history.

Hip Hop.  Hip hop music is a musical genre t hat developed as part of hip hop culture, and is defined by four key stylistic elements: rapping, DJing/scratching,

1974 – PRESENT History of American Music Former gang member – turned – DJ Afrika Bambaataa meets grafitti artist Fab 5 Freddy.DJ Afrika Bambaataa.

Non- Conformity (not wanting to fit in) in the 1950’s

Art of The Age 1935 Lara Copas. Music  Even though people were going through hard times. They still listened to music, or other forms of entertainment.

The 1920s New Nine Weeks!!!! Fresh Start!!!!. Standards  Standard 5-4: The student will demonstrate an understanding of American economic challenges.

Genre Research On... By Adjoa Boafo R A P music. THE HISTORY Rapping also known as emceeing, MCing, spitting (bars), or just rhyming) refers to "spoken.

6 Factors that drive consumer purchase Income and price – ex. Ikea (affordable) Status – ex. BMW or Rolex watch Current Trends – ex. skateboarding Customs.

WHAT IS HIP-HOP? A MUSIC, HISTORY, ART AND CULTURE LESSON A DIFFERENT LOOK AT HISTORY.

The world of jazz. Jazz is one of North America’s oldest and most celebrated musical genres. What is Jazz? It was created by black Americans, who were.

The Basics It is said to have stemmed from block parties with the ghetto brothers when they would plug the amp for their instruments and speakers into.

Dr.P.Saradhamani. What is Market Segmentation? The process of breaking of buyers into groups that are different from each other but internally similar.

Click here to advance to the next slide.

Gangsta Rap, Hip Hop Hoon Sang.

The Decline of Hard Media

Market Segmentation: Practical Applications

Market Planning Market Segmentation.

Disco in the 1970s.

What is Hip Hop? Hip Hop consists of poetry that is spoken rather than song It is spoken over music/ whether sampled or instrumental There are four pillars.

Rap/Hip Hop What is the difference between rap and hip hop?

Giving back the POWER of radio to the people!

Presentation transcript:

The History of Advertising in the Hip-Hop Community Addressing Stereotyping and Social Influence Clarissa Manoney Southern Illinois University Carbondale

Introduction to Hip-Hop And Advertising The hip-hop music genre has made many impacts in the social status in America. It has influenced trends and has brought products, people, and services much success, and a great deal of recognition. Many aspects of the hip-hop culture have been used in advertising efforts.

The Definition of Hip-Hop The Hip-hop music genre, born in 1979,is a culture and a lifestyle. It consist of the following elements Rap Break dancing Dj-ing Graffiti Fashion Skating

Why Advertisers Use Hip-Hop? Advertisers use hip-hop in their advertising because: Targets Urban consumers Usage of Popular music Celebrity Influence Trendsetting Culture Makes things seem “cool”

The Beginning Advertisers began using hip-hop music artists in their commercials to appeal to the urban consumer. The following companies employed many hip-hop artists. Sprite Adidas Pepsi KFC Fila Nike Hip0hop is mainly used to advertise beer, hard alcohol, fsoft drinks,fast foods, clothing and shoes.

Reaching the Urban Consumers Advertisiser’s pay music artist to mention a products name in a song. Mc Donales made an offer to pay an artist 1$ to 5$ for everytime Big Mac was mentioned in a song on the radio. Sometime advertisers don’t pay to receive mention in a song. Busta Rhymes hit song Pass the Curvosier was not initiated by Curvosier but Curvosier saw an increase in sales after the song. Popular songs are used in Commercials Advertisers employ Hip-hop Personalities as endorsers in commercials.

Hip-Hop Stereotypes In early advertisements hip-hop faced many stereotypes. Over time the stereotypes placed upon hip-hop in the media have become more filtered and not as harsh. Baggy jeans. Only Affrican Americans within the hip-hop culture The men in hip-hop were seen as hood and gangsters. Many alcoholic beverages were advertised by hip-hop musicians St. Ides

Fears of Advertisers When hip-hop fwas introduced advertisers were afraid to use certain music groups Fila even went so far to say “your listeners are our shoplifters” They did not want to advertisie to this group.

Social Impacts Negative impact Alcohol Advertisements was on beer commercials. Which are seen to have an influence on younger children. This was highly criticized. Fashion Trends Many Companies feared that by advertising with hip-hop their product would be popular one moment and it would then vanish. Doesn’t want to be a trend. Many advertisers liked the face hip hop set trends so they hoose different personalities to endorese their brands. Hp-Hop is used by many companies Political Voice ( Vote Or Die Campaign

Commercials Evian Babies Sprite Curtis Blow

Conclusion Advertising with hip-hop continues since 1979.has rejuvenated many brands and created even more brands and products. As long as advertisers use hip-hop music, and celebrities in their commercials and ads they will forever be a part of the hip-hop community. The sereotypes have gotten better and the respect for music artist has changed tremendously. The Ads have been merged using all ethnicities because not only african americans listen and like hip hop. It appeals to many ethnicities