1. The History of Hip Hop

2. Cultural Influence of Hip Hop  Hip Hop Dancing  Break Dancing  Hip Hop Clothing and Trends  Hip Hop Painting Graffiti

3. History of Hip Hop Hip-hop songs were initially pioneered at Bronx in New York City by Clive Campbell a.k.a “Kool Herc”, a DJ from Jamaica Kool Herc’s approach to hip hop was interesting.

4. Cultural Heritage & Qualities Hip Hop is a cultural legacy. Hip Hop was pioneered in Bronx, Manhattan, Queens, and Brooklyn. Hip hop is a way of life. It has its own way of communication, manner of dressing, songs, and outlook that continues to change. Presently, as break dance and graffiti are no longer famous, the term “rap” is confused with “hip hop”. Nevertheless, hip hop still subsists. They only developed to a different stage.

5. Settings Where Hip Hop is Utilized Social Marketing Social Gathering Facebook MySpace ITunes MTVs Hip Hop Radio Channels

6. Hip Hop Cultural Values Sexual category Social Rank Ethnic Group Group

7. Hip Hop Visual Standards Graffiti DJ Break Dance Rap

8. Distinct Groups of People Formed by black teens on streets About 75% of consumers are not black In suburbs to business conference rooms  McDonalds, Nike, Coca Cola, Sprite, etc.

9. Popular Music Trends Utilization  Fashion: Clothes, Ornaments and others Acquisition  Technology: Television, Cellular Phones, PCs, Radios and others

10. Conclusion At the start, hip hop was an extremely parallel group centered on insurgence and social/economic shortage. Eventually, hip hop adjusted to mirror an exceptionally varied group of working, middle and upper social classes. The major consumers come from different age groups, ethnicity and environment are.

11. Reference Reese, R. (2000). From the fringe: The hip hop culture and ethnic relations. Popular Culture Review, XI(2),. Retrieved from http://www.csupomona.edu/~rrrees e/HIPHOP.HTML Black Sheep,. (1991). The Choice is Yours. Retrieved from http://itunes.apple.com/us/genre/music/id34 Hoch, D. (2006). Towards a Hip Hop Aesthetic. A Manifesto for the Hip-Hop Arts movement