TRIPS, MODE & DISTANCE February 2015

78.6 MILLION TRIPS EACH DAY Out-of-Home impacts a big audience Source: Total Zenith travel model underpinning MOVE for Average day Mon-Fri.. The Zenith model covers a wider geographical area than the metropolitan region of each market. Brisbane 3.67m people 16.92m trips per day 4.61 trips per person Brisbane 3.67m people 16.92m trips per day 4.61 trips per person Sydney 5.86m people 24.26m trips per day 4.14 trips per person Sydney 5.86m people 24.26m trips per day 4.14 trips per person Perth 2.01m people 9.83m trips per day 4.88 trips per person Perth 2.01m people 9.83m trips per day 4.88 trips per person Adelaide 1.49m people 6.34m trips per day 4.25 trips per person Adelaide 1.49m people 6.34m trips per day 4.25 trips per person Melbourne 5.01m people 21.21m trips per day 4.23 trips per person Melbourne 5.01m people 21.21m trips per day 4.23 trips per person 5 Region Total 18.04m people 78.56m trips per day 4.35 trips per person 5 Region Total 18.04m people 78.56m trips per day 4.35 trips per person

OUT-OF-HOME IS SEEN IN MANY DIFFERENT WAYS 5 Market53.6 % 21.3 % 19.0 % 6.1 % Is your campaign communicating to everyone? Car Driver Car Passenger Walking /Cycling TrainBusFerry Public Transport (PT) Tram/ Light Rail Sydney53.8 % 19.5 % 18.1 % 8.6 % Melbourne52.9 % 21.1 % 19.0 % 6.9 % Brisbane53.1 % 22.9 % 20.1 % 3.8 % Adelaide56.2 % 23.6 % 16.9 % 3.3 % Perth53.5 % 21.5 % 20.7 % 4.3 % Sydney53.8 % 19.5 % 18.1 % 8.6 % Melbourne52.9 % 21.1 % 19.0 % 6.9 % Brisbane53.1 % 22.9 % 20.1 % 3.8 % Adelaide56.2 % 23.6 % 16.9 % 3.3 % Perth53.5 % 21.5 % 20.7 % 4.3 % Source: Zenith 2015, Total Trips by primary mode of travel, for all people Source: Zenith 2015, Public transport boardings by mode * Less than 0.05% Cars (private motor vehicles) are the dominant mode of travel, with over 70% of trips made using them. 5 Market47.1 % 41.2 % 11.2 % 0.6 % Sydney53.2 % 44.8 % 0.7 % 1.4 % Melbourne44.0 % 25.9 % 30.1 % * Brisbane46.4 % 51.1 % 2.5 % 0.0 % Adelaide17.3 % 79.6 % 3.1 % 0.0 % Perth46.3 % 53.6 % 0.0 % 0.0 % Sydney53.2 % 44.8 % 0.7 % 1.4 % Melbourne44.0 % 25.9 % 30.1 % * Brisbane46.4 % 51.1 % 2.5 % 0.0 % Adelaide17.3 % 79.6 % 3.1 % 0.0 % Perth46.3 % 53.6 % 0.0 % 0.0 % Note: Some public transport trips will involve two or more boardings to get to the destination e.g. change trains. Across 5 markets there is 4.8M trips each day that have 6.1M boardings. There are over 6.1 million public transport (PT) passenger ‘boardings’ each day. PT usage is affected by availability of transport by region.

People in cars have a lot time to spend with Out-of-Home Adelaide trips average the shortest distance, Perth trips average the longest. The car drivers’ trips are longer. Sydney 26 mins Melbourne 24 mins Brisbane 27 mins Adelaide 24 mins Perth 28 mins All trips on average take 11.4 minutes Sydney 11.5 Melbourne 9.8 Brisbane 10.1 Adelaide 14.2 Perth Average trip time (minutes) Source: Zenith 2015, average trip distance by car Sydney Melbourne Brisbane Adelaide Perth 8.3 km 8.9 km 7.4 km 7.0 km 10.4 km * Source: Zenith 2015, average car driver trip timeSource: Zenith 2015 Average trip time all trips M KILOMETRES IN THE CAR EVERY DAY