Marketing Plan. Market Research & Test Plan Gruop / profile# of persons Goal of contact How (interview, survey...) Ready by End-customers Thousand of.

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Presentation transcript:

Marketing Plan

Market Research & Test Plan Gruop / profile# of persons Goal of contact How (interview, survey...) Ready by End-customers Thousand of end-users (venue & website visitors) Find out if they would use our service before visiting a gig Online survey End of october Venues Hundred of venues (in Finland) Find out if they would use and pay for our service Face-to-face interview / phone interview November - december

Business environment: Market How many users? Thousands of end-users (venue and website visitors). How many buyers? About 150 venues in Finland and about 500 – 1500 in Germany. How much would they pay? About 80 euros / month.

Business environment: Market Any trends in the buying behavior? Chain reaction & jealousy "If our competitor has it, we must have it too!" Requests from venue's customers How big a share of the market do you think you could capture? Getting 15% of the venues and labels as customers is a realistic estimate in a one-year timeframe. Evaluation is based partly on numbers and experience, mostly on assumptions.

Business environment: Competition At the moment LoudScope has no direct competition. Myspace, Last.fm, Hitlantis.com offer remotely similar services but are more focused on introducing the artist and offering additional social media services on the side. Their customers are the end-users who help them to receive funding from advertisers. Their advantage is wide, active user base and comprehensive databases. Myspace has become "de facto" service for distribution of music

Result online survey for end-users The main result of the online survey is that majority of end-users find our service helpful and would use it.

Product Service tool for the websites of the venues to boost their event promotion. Price (for venues) Subscription fee about 150 € Monthly service fee 80 € Ideas: Free or trial for the first 2-4 weeks Premium account + (20-40 €) Price (for end-users) For free Marketing Mix

Promotion Ads on Spotify, MySpace Ads on popular music magazines Facebook Twitter acc. Placards Handouts on music festivals / music events Being on the first page of the Google results Place Both at our webpage and installing our application on the webpages of the venues

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