Future Directions Strategic Communications Plan FCDC/GOS/TNM FGDC Coordination Working Group January 11, 2005

Strategic Communications Plan Future Directions team effort  Lesley Ogrosky  Tricia Gibbons  Alison Dishman  Carol Brandt  Stu Davis  John Clark  Karen Wood  Denver Beaulieu-Hains  Pat Hytes  Robin Fegeas  Shirley Hall  Bob Samborski

Strategic Communications Plan  Team adopted charter to meet Future Directions objectives  Workshop to identify key audiences  Message development exercise with Coordination group  Team developed plan and sought outside input

Strategic Communications Plan  Plan establishes framework for joint communications activities  FGDC/GOS/TNM coordinate activities and provide the lead  Seek active involvement and participation of FGDC member agencies and organizations

Strategic Communications Plan  Focus on benefits of collaboration to support decision-making, to leverage resources, to minimize redundancies and ways to share data and information  Encourage shared responsibilities among all of us to achieve our common goal of assuring access to reliable geospatial information

Strategic Communications Plan  Collaborative, pro-active approach with federal, state, tribal, local government, academic and private sector to develop, support and implement a National Strategy for Geospatial Information  Intended as a living document  Work with other Future Directions action teams to implement their work plans

Strategic Communications Plan  FGDC secretariat provide communications support for Future Directions teams and activities  Identify and publicize best practices in development of national geospatial strategy  Communicate and support other communication activities on relevance of spatial data to wider community  Communicate benefits of interoperability

Objectives  Encourage Federal, state and local governments to promote goals of NSDI  Encourage state, tribal, local government and private sector to participate in FGDC, GOS and TNM activities and programs  Increase awareness of resources needed to build NSDI

Objectives  Work collaboratively with FGDC public and private partners to communicate and improve understanding and benefits of NSDI to OMB, Congress and key decision makers  Work more effectively with FGDC partners to gain their agencies support for NSDI

Primary Audiences  FGDC partners  Tribal, state and local governments  Federal agencies  Non traditional information users and private sector  OMB, DOI Budget Office, Congress

Secondary Audiences  Other FGDC Future Directions teams and activities  Public interest groups  Homeland security  Utilities  Program managers  Media outlets

Messages and Talking Points  Coordination group exercise to draft develop messages  Follow up meeting with team to refine

Theme Message  We All Have a Leadership Role to Play in Building the Spatial Data Infrastructure for the Nation – the NSDI  Help us identify and define those roles, responsibilities and relationships

FGDC Federal Partners  The whole is greater than the sum of its parts: all levels of government must work together to communicate, cooperate, coordinate and collaborate to build the NSDI

FGDC Non Federal Partners  We all have a part to play in building the spatial data infrastructure  Here’s what you can do Get involved Share your data Form partnerships Spread the message

Tribal, Local and State Governments  Federal geospatial programs and resources provide valuable information to meet local needs  Combining your local data with national data aids decision making  Sharing information across boundaries helps improve service delivery and reduces costs

Non Geospatial Organizations  The ability to relate places with events is priceless  Everything happens somewhere  Geospatial data aids decision making  Visualizing demographic data helps you bring together multiple sources of information for a more complete picture

Opportunities and Tactics  Focus on awareness, value and benefits  Results  Outcomes

Opportunities and Tactics  Take advantage of existing venues  Take the lead with support and participation of partners  Promote each others activities  Reach out to audiences for information and collaborative opportunities  Provide materials for partners to promote message

Communications Activities  Publications  Website  PowerPoint Presentations  Conference Activities  Face-to-face meetings  Other opportunities

Next steps  Identified list of short term activities  Need your active support and participation  Develop action plan  Help us implement it  We all have a leadership role to play in building the NSDI!

FGDC Can’t Do It Without You!  Should FGDC Create Communications Subcommittee or Working Group to guide implementation?  Comments, Suggestions, Sign Up