Intel’s Innovative Integration of a TMS with a CMS Lew Tarnopol Localisation PM CCAP Marketing Solutions June 16, 2011

Legal Notices 2 CCAP Marketing Solutions June 16, 2011 THIS PRESENTATION CONTAINS THE GENERAL INSIGHTS AND OPINIONS OF INTEL CORPORATION (INTEL). THE INFORMATION IN THIS PRESENTATION IS PROVIDED FOR INFORMATION ONLY AND IS NOT TO BE RELIED UPON FOR ANY OTHER PURPOSE THAN EDUCATIONAL. USE AT YOUR OWN RISK! INTEL MAKES NO REPRESENTATIONS OR WARRANTIES REGARDING THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THIS PRESENTATION. INTEL ACCEPTS NO DUTY TO UPDATE THIS PRESENTATION BASED ON MORE CURRENT INFORMATION. INTEL IS NOT LIABLE FOR ANY DAMAGES, DIRECT OR INDIRECT, CONSEQUENTIAL OR OTHERWISE, THAT MAY ARISE, DIRECTLY OR INDIRECTLY, FROM THE USE OR MISUSE OF THE INFORMATION IN THIS PRESENTATION. Intel, Intel logo, Intel Inside, Intel Atom are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. *Other names and brands may be claimed as the property of others. Copyright © 2011, Intel Corporation. All rights reserved.

Glossary CMS – (generic) Content Management System TMS – (generic) Translation Management System ITS – Intel Translation Service, generic title for internal software that connect CMS with TMS Aggregation – gathering content, based on metadata, for translation 3 CCAP Marketing Solutions June 16, 2011

The Challenge Intel purchases a new CMS Well-established translation process exists for previous CMS’s –HT content lives across multiple areas of repository –MT translations are fast, low-touch and automated Large quantity of web content across Intel –Many thousands of pages –Low translation cost and fast time-to-market must be maintained 4 CCAP Marketing Solutions June 16, 2011

The Solution Hook up new CMS to existing TMS Create new translation processes based on existing success Aggregate content using metadata 5 CCAP Marketing Solutions June 16, 2011

What is Aggregation? A search using metadata to gather content for translation. Related content is gathered at the product level 6 CCAP Marketing Solutions June 16, Atom Processor = All Intel® Atom™-related pages DB

Aggregation method used in 2007 Detects content additions and changes 7 CCAP Marketing Solutions June 16, 2011

8 CCAP Marketing Solutions June 16, 2011 Post-edit The Intel Translation Service (ITS) TMS MT Engines Create Translation Sets (Schema sets) Auto-launch translation jobs Auto-launch translation jobs Automatic change detection Automatic change detection Manual export feature Manual export feature Can designate geo agency (non-TMS) files Can designate geo agency (non-TMS) files Includes Online help and Training Includes Online help and Training Translation Memory CMS

Author Activities (ITS User Interface) Aggregate Content (Create schema) Aggregate Content (Create schema) Create a content set (schema set) Schedule Translation ITS Job Framework TMS Process translation Request(HT/MT) Human Translation(HT) Add Translation to CMS Send English content & metadata View Translation Status Reports Create /Assemble translated pages Portal CMS ITS Data store Content & Metadata Receive translated files MT Engines Machine Translation(MT) Translation Memory

Create or Update a Schema… 10 CCAP Marketing Solutions June 16, 2011 Translation filesets can be created from content in any CMS lifecycle state Use TMS automatically, export zipfiles, no TMS (for geo agencies) and MT Select a configuration to choose languages, MT processing, file formats, TM, vendors, costing and TMS workflow Search for content to translate using metadata

Create or Update a Schema Set (Select files from the aggregated collection to translate) 11 CCAP Marketing Solutions June 16, 2011 Highly flexible filter User can preview any aggregated chunk Color coding shows different states of selected files Drag column header to easily group by categories

Create Job Processing Rule 12 CCAP Marketing Solutions June 16, 2011 Automatically send updates to translation via a configurable schedule

ITS view of the job 13 CCAP Marketing Solutions June 16, 2011

Translations automatically added to CMS 14 CCAP Marketing Solutions June 16, 2011

ITS Online Help 15 CCAP Marketing Solutions June 16, 2011

Quick example Translate English page to Spanish and Japanese 16 CCAP Marketing Solutions June 16, 2011

17 CCAP Marketing Solutions June 16, 2011 English Page Elements

ITS Activities 18 CCAP Marketing Solutions June 16, 2011 Select the Elements & Target Language Submit for Translation Select the Elements & Target Language Submit for Translation Select elements and language for translation Submit

Translated Web pages 19 CCAP Marketing Solutions June 16, 2011

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