3M Automotive: Weatherstrip New Product Introduction Weatherstrip New Product Introduction 3M™ Acrylic Plus Weatherstrip Tape WT4112 © 3M All Rights Reserved. 3M Automotive

3M Automotive: Weatherstrip New Product Introduction Situation Analysis  3M Automotive is a leading supplier of weatherstrip tapes used by automotive manufacturers around the world.  Some automotive manufacturers are moving toward alternative paints that demonstrate:  Low surface energy  Scratch/mar resistance Tape products that are currently available in the market do not bond satisfactorily to some of these new paint systems.

3M Automotive: Weatherstrip New Product Introduction 3M Automotive’s Objective 3M Automotive continuously improves its product portfolio to meet the evolving needs of automotive manufacturers & key suppliers globally by introducing new products that adhere well to a wide variety of paint systems.

3M Automotive: Weatherstrip New Product Introduction New Product Launch 3M™ Acrylic Plus Weatherstrip Tape WT4112  3M offers automotive manufacturers a high- performing solution for their weatherstrip attachment needs.  3M WT4112 tape utilizes proprietary 3M technology to ensure compatibility with a wide variety of automotive paints.

3M Automotive: Weatherstrip New Product Introduction Product Features 3M™ Acrylic Plus Weatherstrip Tape WT4112 Excellent initial tack to painted substrates compared to existing products. Improved stress relaxation (compared to 3M ST1200 tape) in the tape core to withstand a significant amount of stress.  Required performance in more challenging applications, e.g., primary seals Bonds to a variety of paints including the new low surface energy paints. Less sensitive to cold temperatures than existing AFT type products. Suitable for the “just-in-time” business model used by many auto manufacturers Heaters on the assembly line may not be required. Black color  Aesthetically pleasing

3M Automotive: Weatherstrip New Product Introduction WT = Weatherstrip Tape Gen IV 1.2mm Caliper/Thickness WT4112 3M WT4112 tape is a new weatherstrip tape using 3M Acrylic Plus Tape technology - Heat-activated adhesive technology mm caliper/thickness - Black color - Optimized for sealing applications Designed for new paint systems and demanding applications - Primary door seals - Seals on new scratch- and mar-resistant paints

3M Automotive: Weatherstrip New Product Introduction 3M WT4112 Tape: Product Construction Standard E2 Heat-Activated Adhesive New JL-1 Paint Side Adhesive New KL-1 Low Release Liner Not Drawn to Scale New Blended Acrylic Core Heat-activated adhesive on seal side is the same heat-activated adhesive as 3M ST1200 Tape and 3M 5404 Tape products. Tape core optimized for weatherstrip applications. Relaxes and accommodates complex forces. 3M WT4112 Tape adhesive on paint side is the same adhesive as 3M EX4011 Tape New liner to provide proper release characteristics; similar to 3M ST1200 Tape

3M Automotive: Weatherstrip New Product Introduction 90 Degree Peel Data Aluminum to Uregloss (Low Surface Energy Paint System used in Shreveport) min RT72 Hr RTAccelerated Age Mineral Spirits CycleHumidity N/12.7mm 5404ST1200WT4112GM Spec*

3M Automotive: Weatherstrip New Product Introduction 90 Degree Peel EPDM to DCT Traditional Paint System Hr RT250 hr 175F250 hr Humidity N/12.7mm 5404ST1200WT4112DCX Spec

3M Automotive: Weatherstrip New Product Introduction Background, New Test Method The “Smiley Test” 1. Realistic (complex) stresses 2. Fail in a reasonable time (high stresses) 3. Differentiate by time to failure 4. Extensive use of customer’s seals in 3M tape development work, not EPDM flat stock. Elongation (Stretch) Stress Pluck/Peel Forces Link to “Smiley Test” video

3M Automotive: Weatherstrip New Product Introduction Product Overview: Target Customer Profiles Target customer #1 would be… an Automotive OEM developing a “Primary Door Seal” application. Target customer #4 would be… an Automotive OEM developing a “Global Vehicle Platform” that will be assembled in multiple countries with a variety of paints and demanding a Global Product from their tier suppliers. Target customer #2 would be… an Automotive OEM or Weatherstrip Vendor developing a “demanding” application and 3M’s current products are not performing as desired. Target customer #3 would be… an Automotive OEM or Weatherstrip Vendor developing an application involving a “difficult to bond to” paint and 3M’s current products are not performing as desired.

3M Automotive: Weatherstrip New Product Introduction Weatherstrip Vendor VOC Customer A Customer A is currently using 3M 5404 Tape for a seal frame for the sliding back window on full-size GMT900 pickups, manufactured at Arlington, Janesville and Mexico. We substituted 3M WT4112 Tape without adjusting the settings on the machine, and it performed the same as the 3M 5404 Tape through the die cutting, bonding, and tabbing with 3M 5400 tabbing tape. Tape bonding to the frames was complete. The tabs appeared to bond acceptably and as well as the tab bonds to 3M 5404 Tape. Shari Loushin & Brad Babb

3M Automotive: Weatherstrip New Product Introduction Weatherstrip Vendor VOC Customer B We were able to fully bond 0.5” of 3M WT4112 Tape on 3 ‘Customer B’ profile samples. Failure mode of tape to rubber was rubber tear. Customer commented that “that is what we like to see.” Rob was impressed with the tape demo (PSA versions of 3M’s WT, ST and 5404 tapes on Shreveport paint). Comments from customer included: Wants to see a tape that sticks better on powder coats used in RV and large truck market. Thinks 3M WT4112 Tape may be the answer for those applications. WT would be appropriate in applications where the seal is put under immediate stress. Shari Loushin & Brad Babb

3M Automotive: Weatherstrip New Product Introduction Weatherstrip Vendor VOC Customer C First lamination trials were running quite good, without changing any settings and parameters (same parameters than 3M ST1200 Tape). There was solely one small issue with a so called "tunnel" effect, which was resolved by turning up the air temperature and the pressure a little bit. ‘Customer C’ was very satisfied with that trials. We took some meters of laminated material with us and will perform some testings according BMW spec. We will keep you updated. Kind regards, Marcus Kucharz

3M Automotive: Weatherstrip New Product Introduction  What splicing tape should be used? 3M WT4112 Tape is spliced the same as 3M ST1200 Tape. 3M recommends using 3M Splicing Tape 253 with 3M WT4112 Tape.  What tabbing tape should be used? 3M WT4112 Tape is tabbed the same as 3M ST1200 Tape. 3M recommends using 3M Heat Bond Tabbing Tape 5300 with 3M WT4112 Tape.  How does it slit compared to 3M ST1200 Tape? Internal and external slitting trials have indicated that this material behaves in a manner very similar to 3M ST1200 Tape. Customers used to processing 3M ST1200 Tape should be able to process 3M WT4112 Tape with at most minimal equipment adjustments. FAQs for 3M WT4112 Tape

3M Automotive: Weatherstrip New Product Introduction  What kind of processing changes are required compared to 3M ST1200 Tape set-up? 3M WT4112 Tape contains the same heat bond adhesive as does 3M ST1200 and 5404 Tapes. Customers with experience laminating these heat bond tapes should be able to laminate 3M WT4112 Tape with minimal equipment adjustments.  What other thicknesses are available? As of June 2007 there is only the 1.2mm caliper product available. Other product thicknesses will be considered based on business justification.  What is the PSA equivalent? 3M EX4011 Tape contains the same adhesive for paint adhesion as does 3M WT4112 Tape and the core properties are similar. 3M EX4011 Tape is expected to perform in many sealing applications where a heat- activated tape cannot be used. FAQs for 3M WT4112 Tape

3M Automotive: Weatherstrip New Product Introduction  Will there be any products being phased out? No products (i.e., 3M ST1200 or 5404 Tapes) will be phased out because of the introduction of 3M WT4112 Tape.  What is the pricing of 3M WT4112 Tape? 3M WT4112 Tape is to be considered a premium product for niche applications and will be priced 5-15% above 3M ST1200 Tape pricing levels. FAQs for 3M WT4112 Tape

3M Automotive: Weatherstrip New Product Introduction Questions???

3M Automotive: Weatherstrip New Product Introduction Thank You

3M Automotive: Weatherstrip New Product Introduction  Remember to update link on slide #10 to the ‘smiley test’ video.